Jurnal pangan nasional "terakreditasi" Kemeristekdikti dari Indonesian Food Technologists® - IFT
skip to main content

Potensi Usaha Mie Bayam sebagai Diversifikasi Produk Mie Sehat

Siswanto Imam Santoso  -  Program Studi Agribisnis, Fakultas Peternakan dan Pertanian, Universitas Diponegoro, Semarang, Indonesia
*Siti Susanti scopus  -  Program Studi Teknologi Pangan, Fakultas Peternakan dan Pertanian, Universitas Diponegoro, Semarang, Indonesia
Heni Risqiati  -  Program Studi Teknologi Pangan, Fakultas Peternakan dan Pertanian, Universitas Diponegoro, Semarang, Indonesia
Agus Setiadi  -  Program Studi Agribisnis, Fakultas Peternakan dan Pertanian, Universitas Diponegoro, Semarang, Indonesia
Suryani Nurfadillah  -  Program Studi Agribisnis, Fakultas Peternakan dan Pertanian, Universitas Diponegoro, Semarang, Indonesia

Citation Format:
Abstract

Beberapa penelitian terdahulu berhasil membuktikan bahwa produk mi instan yang diperkaya bayam menunjukkan tingkat penerimaan panelis yang cukup baik. Namun demikian, munculnya tambahan biaya akibat fortifikasi bayam yang secara langsung dapat mengakibatkan peningkatan harga produk, belum dikaji secara jelas. Penelitian ini bertujuan untuk mengetahui tingkat kelayakan usaha dari mi bayam. Penelitian diawali dengan pembuatan mi bayam (mi dengan fortifikasi ekstrak bayam). Selanjutnya semua komponen biaya terkait operasional produksi mi bayam dicatat sebagai informasi dalam melakukan analisis Break Event Point (BEP) dan Benefit per Cost Ratio (B/C ratio). Hasil perhitungan menunjukkan bahwa harga pokok BEP produk sebesar 3 kemasan dengan rasio B/C sebesar 1,9. Dapat disimpulkan kegiatan usaha produksi mi bayam layak secara ekonomis untuk dijalankan ditinjau dari BEP dan B/C ratio. Kajian ini diharapkan dapat memberi informasi bahwa mi bayam berpotensi sebagai bisnis baru di bidang pangan fungsional khususnya diversifikasi produk olahan mi yang menyehatkan (mi fungsional).

Business Potency of Spinach Noodle as a Product Diversification of Healthy Noodle

Abstract

Previous study successfully proved that spinach fortified instant noodle showed a fairly good panelist preference. However, the emergence of additional costs due to spinach fortification which can directly lead to an increase in product prices has not been clearly assessed. This study was aimed to get more insight the level of business feasibility on the spinach noodle. Study was initiated by spinach noodle production (spinach extract fortified noodle). Furthermore, all of production cost was documented as data source for analyzing Break Event Point (BEP) and Benefit per Cost (B/C) ratio. The result showed that the cost of BEP product was 3 pack with B/C ratio equal to 1.9. It can be concluded that business activity of the spinach noodle was feasible economically to carry out. This study was expected to provide information about potency of spinach noodle as a new business in functional food field especially diversification of healthy noodle processed products (functional noodle).

•••••

Fulltext View|Download
Keywords: business potency; noodle; spinach; BEP; ratio B/C.
Funding: Laboratorium Terpadu Undip

Article Metrics:

  1. Agustinus, M. 2017. Penjualan mie instan di RI capai 16 miliar bungkus pada 2017. https://kumparan.com /@kumparanbisnis/penjualan-mie-instan-di-ri-capai-16-miliar-bungkus-pada-2017. Diakses tanggal 23 Mei 2018, jam 14.10
  2. Dalimarta, S. 2000. Atlas Tumbuhan Obat Indonesia. Trubus Agriwidya, Bogor
  3. Departemen Kesehatan Republik Indonesia. 1995. Daftar komposisi zat gizi pangan Indonesia. Edisi 1995, Departemen Kesehatan, Jakarta
  4. Errington, F., Gewertz, D., Fujikura, T. 2013. The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century. Univ of California Press, California
  5. Gullstrand, J., Olofsdotter, K., Thede, S. 2011. Markups and Export Pricing. Working Paper 2011:4. Agrifood Center and Department of Economics, Lund University
  6. Jung,Y.J., Padmanabahn, A., Hong, J.H., Limb, J., Kima, K.O. 2012. Consumer freshness perception of spinach samples exposed to different storage conditions. Postharvest Biology and Technology 73:115–121. DOI: 10.1016/j.postharvbio.2012.06.005
  7. Kwadzo, G.T.M., Dadzie, F., Osei-asare, Y.B., Kuwarnu, J.K.M. 2013. Consumer preference for broiler meat in Ghana: a Conjoint analysis approach. International Journal Market Study 5(2):66–71. DOI: 10.5539/ijms.v5n2p66
  8. Li, M., Zhu, K.X., Guo, X.N., Brijs, K., Zhou, H.M. 2014. Natural additives in wheat-based pasta and noodle products: Opportunities for enhanced nutritional and functional properties. Comprehensive Reviews in Food Science and Food Safety 4: 347–357. DOI: 10.1111/1541-4337.12066
  9. Mardiyanto, H. 2009. Intisari Manajemen Keuangan. PT. Gramedia Widiasarana Indonesia, Jakarta
  10. O’dea, J.A. 2003. Why do kids eat healthful food? Perceived benefits of and barriers to healthful eating and physical activity among children and adolescents. Journal of the American Dietetic Association 103 (4): 497–501. DOI: 10.1053/jada.2003.50064
  11. Ramu, L., Jyotikiran, Maloo, S., Ramugolla. 2016. Physical, chemical and sensory properties of spinach paste fortified instant noodles. International Journal of Innovative Technology and Research 4(6): 5318−5322
  12. Rankin, R., Alma, M.W. 2017. Challenges in introducing new products: A case study on the new product development process. e-Journal of Business Education & Scholarship of Teaching 11 (2):95–101
  13. Rochmi, M.N. 2018. Orang Indonesia gemar makan mie instan. https://beritagar.id/artikel/berita/orang-indonesia-gemar-makan-mie-instan. Diakses tanggal 23 Mei 2018, jam 13.45
  14. Shepherd, R.W. 2015. Theory of cost and production functions. Princeton University Press, Princeton, USA
  15. Sikander, M., Malik, A., Khan, M.S.G., Qurratulain, Khan, R.G. 2017. Instant noodles: Are they really good for health? a Review. Electronic Journal of Biology 13 (3): 222–227
  16. Tri, H.T., Hoai, V.P., Hu, T.N., Thu, H.N.T. 2016. Break even analysis in business for small and medium sized enterprises: study in Gia Lai Province - Vietnam. The 10th International days of Statistics and Economics, Prague, September 8–10
  17. Tyagi, R.K. 2005. Do strategic conclusions depend on how price is defined in models of distribution channels? Journal of Marketing Research 42 (2): 228–232. DOI: 10.1509/jmkr.42.2.228.62290
  18. Wahyu, G.G. 2009. Obesitas Pada Anak. PT Bentang Pustaka, Yogyakarta
  19. Wang, J.C., Wang, A.M., Wang, Y.Y. 2013. Markup pricing strategies between a dominant retailer and competitive manufacturers. Computers & Industrial Engineering 64 (2013) 235–246. DOI: 10.1016/j.cie.2012.09.009
  20. Zhang, N., Ma, G. 2016. Noodles, traditionally and today. Journal of Ethnic Foods 3: 209–212. DOI: 10.1016/j.jef.2016.08.003

Last update:

No citation recorded.

Last update:

No citation recorded.