One Village One Brand for Sustainable Rural Economic Development: A Three Stream Perspective

Nurul Azizah; Arimurti Kriswibowo

doi:10.14710/jwl.8.1.96-105

DOI: https://doi.org/10.14710/jwl.8.1.96-105

One Village One Brand for Sustainable Rural Economic Development: A Three Stream Perspective

*Nurul Azizah - Department of Business Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

Arimurti Kriswibowo - Department of Public Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

BibTex Citation Data :

@article{JWL6004,
    author = {Nurul Azizah and Arimurti Kriswibowo},
    title = {One Village One Brand for Sustainable Rural Economic Development: A Three Stream Perspective},
    journal = {Jurnal Wilayah dan Lingkungan},
  volume = {8},
    number = {1},
    year = {2020},
    keywords = {agenda setting program; BUMDes; one village one brand; rural economy development},
    abstract = {Brand is the concrete form to encourage the intellectual property right (IPR) awareness. IPR becomes key to promote the product abroad. However, there is still a little awareness about how to protect the IPR, in the rural business area particularly. Thus, it becomes necessary to create a brand in a village, which will cover all the rural masterpieces to encourage the rural economy and protect its potential. This strategy is called as one village one brand. OVOB “One Village One Brand” is initiated by APEC project of Korea Institute of intellectual property and this program supports the economic growth and development in the Asia Pacific region. This study focused on the Agenda Setting stage. This study aims to find out how the Agenda Setting process of One Village One brand (OVOB) program in Kediri Regency. This research uses descriptive-qualitative approach with data collection techniques in the form of literature review, observation, and documentation. The result found that the BUMDES “Karya Mandiri” OVOB Program Setting Agenda uses the Quick Decision Analysis method. Meanwhile, the Public Problem Priority Preparation Technique is used through the priority process of public problems, evaluating by stakeholders on policy alternatives, and inferring priority issues. The Agenda Setting process correspond to Three Stream Theory, that is, in terms of the Problem Stream, it is known that problem mapping is done by the rural government. By the Policy Stream, the single-issue background is the issue of lack of skills and infrastructure which is then reviewed and produces the OVOB program. According to Politics Stream, this program will get support from the village government and the budget is included in the APBD that supports what is then included in the village government work program and BUMDES.},
   issn = {2407-8751},   pages = {96--105}  doi = {10.14710/jwl.8.1.96-105},
    url = {https://ejournal2.undip.ac.id/index.php/jwl/article/view/6004}
}

Citation Format:

Abstract

Brand is the concrete form to encourage the intellectual property right (IPR) awareness. IPR becomes key to promote the product abroad. However, there is still a little awareness about how to protect the IPR, in the rural business area particularly. Thus, it becomes necessary to create a brand in a village, which will cover all the rural masterpieces to encourage the rural economy and protect its potential. This strategy is called as one village one brand. OVOB “One Village One Brand” is initiated by APEC project of Korea Institute of intellectual property and this program supports the economic growth and development in the Asia Pacific region. This study focused on the Agenda Setting stage. This study aims to find out how the Agenda Setting process of One Village One brand (OVOB) program in Kediri Regency. This research uses descriptive-qualitative approach with data collection techniques in the form of literature review, observation, and documentation. The result found that the BUMDES “Karya Mandiri” OVOB Program Setting Agenda uses the Quick Decision Analysis method. Meanwhile, the Public Problem Priority Preparation Technique is used through the priority process of public problems, evaluating by stakeholders on policy alternatives, and inferring priority issues. The Agenda Setting process correspond to Three Stream Theory, that is, in terms of the Problem Stream, it is known that problem mapping is done by the rural government. By the Policy Stream, the single-issue background is the issue of lack of skills and infrastructure which is then reviewed and produces the OVOB program. According to Politics Stream, this program will get support from the village government and the budget is included in the APBD that supports what is then included in the village government work program and BUMDES.

Note: This article has supplementary file(s).

Fulltext View|Download | CTA

Copyright Transfer Agreement

Subject
Type	CTA
	Download (518KB) Indexing metadata

Keywords: agenda setting program; BUMDes; one village one brand; rural economy development

Article Metrics:

Article Info

Section: The 4th International Conference on Regional Development 2019

Language : EN

In Vol 8, No 1 (2020): April 2020

Recent articles

Studi Kelayakan Sumber Daya Air Baku Pulau Bintan – Tinjauan Aspek Kuantitas dan Kualitas The Importance of Rural Social Productive Space to Increase the Social Capital of Agribusiness Community in Agropolitan Area Identifikasi Sektor Ekonomi Unggulan di Daerah Tangkapan Air Danau Rawa Pening Private Developers’ Viewpoint on Residential Development in the Peri-Urban of Greater Bandung Area One Village One Brand for Sustainable Rural Economic Development: A Three Stream Perspective More recent articles

APEC. (2012). One village one brand project: Strategic use of IP for SMEs in developing economies. Singapore
APFC. (2018). 2018 Survey of entrepreneurs and msmes in Indonesia: Building the capacity of msmes through human capital. Jakarta
Arnould, E. J. (1985). Evaluating regional economic development: Results of a marketing systems analysis in Zinder Province, Niger Republic. Journal of Developing Areas, 19(2), 209–244
Aswari, T. A., Darumurti, A., & Febrian, K. R. (2017). Agenda setting program one village one product (ovop) Kabupaten Bantul. Journal of Governance and Public Policy, 4(3), 489–503
Aswicahyono, H., & Christian, D. (2017). Perjalanan reformasi ekonomi Indonesia 1997-2016 (CSIS Working Paper No. WPECON-201702). Jakarta
Atupem, G. (2017). Applying John Kingdon’s three stream model to the policy idea of universal preschool. Bridgewater State University
Bank Indonesia. (2017). Laporan perekonomian Indonesia tahun 2017. Jakarta. Retrieved from https://www.bi.go.id/id/publikasi/laporan/Pages/LPI_2017.aspx
Cahyani, R. R. (2013). Pendekatan one village one product (ovop) untuk meningkatkan kreativitas umkm dan kesejahteraan masyarakat. Journal & Proceeding FEB Unsoed, 3(1). Retrieved from http://jp.feb.unsoed.ac.id/index.php/sca-1/article/view/249
Egziabher, T. G. (2000). Regional development planning in Ethiopia: Past experience, current initiatives and future prospects. Eastern Africa Social Science Research Review, 16(1), 65–94
Ekins, P., Dresner, S., & Dahlström, K. (2008). The four‐capital method of sustainable development evaluation. European Environment, 18(2), 63–80. doi: 10.1002/eet.471
Goodwin, N. R. (2003). Five kinds of capital: Useful concepts for sustainable development (No. 03–07). Global Development And Environment Institute- G-DAE. doi: 10.1016/j.jcrysgro.2005.12.011
Hanafi, T., Surjaningsih, R. D., Irawati, I., Faoziyah, U., Wulansari, T. R., & Sumirat, F. (2017). Prakarsa pemerintah daerah dalam upaya pengurangan kesenjangan wilayah dan pembangunan daerah. (T. Hanafi, Ed.). Jakarta: Badan Perencanaan Pembangunan Nasional (Bappenas)
Heding, T., Knudtzen, C. F., & Bjerre, M. (2015). Brand management: Research, theory and practice (Second). Routledge, Taylor & Francis Group
Indrawati, S. M. (2016). Indonesian economy: Micro, small & medium sized enterprises. Retrieved from https://www.indonesia-investments.com/id/news/todays-headlines/indonesian-economy-micro-small-medium-sized-enterprises/item7068
Kingdon, J. W. (2010). Agendas, alternatives and public policies (Second). London: Longman Publishing Group
Maack, M., & Davidsdottir, B. (2015). Five capital impact assessment: Appraisal framework based on theory of sustainable well-being. Renewable and Sustainable Energy Reviews, 50, 1338–1351. doi: 10.1016/j.rser.2015.04.132
Mardiana, S. (2017). Manfaat program one village one product, citra koperasi dan minat masyarakat menjadi anggota koperasi. Coopetition, 8(1), 55–66
Mishra, G. P. (1969). Gandhian approach to Economic development. GP Economic Affairs, 14(12), 556
Nailufar, F. (2018). Analisis one village one product (ovop) terhadap penghasilan tenaga kerja wanita di Kota Banda Aceh. Jurnal Manajemen Dan Keuangan, 7(2), 109–119. doi: 10.33059/jmk.v7i2.869
Pemerintah Republik Indonesia. (2014a). Undang-Undang Republik Indonesia Nomor 6 Tahun 2014 tentang Desa. Jakarta
Pemerintah Republik Indonesia. (2014b). Undang-Undang Republik Indonesia Nomor 23 Tahun 2014 tentang Pemerintahan Daerah. Indonesia
Pio, R. J. (2012). Kajian kebijakan dan program peningkatan ekonomi lokal di Kabupaten Minahasa Selatan. Jurnal Ilmu Administrasi, 8(3)
Putra, D. A. (2018). UMKM sumbang 60 persen ke pertumbuhan ekonomi nasional. Retrieved from https://www.liputan6.com/bisnis/read/3581067/umkm-sumbang-60-persen-ke-pertumbuhan-ekonomi-nasional
Ramdhani, A., Ramdhani, M. A., & Amin, A. S. (2014). Writing a literature review research paper: A step-by-step approach. International Journal of Basics and Applied Sciences, 3(1), 47–56
Schumann, F. R. (2016). A study of one village one product (ovop) and workforce development: Lessons for engaging rural communities around the world. Tokyo
Triharini, M., Larasati, D., & Susanto, R. (2014). Pendekatan one village one product (ovop) untuk mengembangkan potensi kerajinan daerah. Studi kasus: kerajinan gerabah di Kecamatan Plered, Kabupaten Purwakarta. Journal Visual Art and Design, 6(1), 29–42. doi: 10.5614/itbj.vad.2014.6.1.4
Wahyudi, A. (2016). Efektivitas dan efisiensi implementasi ovop dalam pengembangan IKM Gerabah di Kasongan. Jurnal Tata Kelola Seni, 2(1), 16–30. doi: 10.24821/jtks.v2il.1811
While, A., Littlewood, S., & Whitney, D. (2000). A new space for sustainable development? regional environmental governance in the North West and the West Midlands of England. Town Planning Review, 71(4), 395–413
World Bank. (2017). The rise of the middle class and economic growth in Asean (Policy Research Working Paper 8068)

Last update:

No citation recorded.

Last update:

No citation recorded.

As an article writer, the author has the right to use their articles for various purposes, including use by institutions that employ authors or institutions that provide funding for research. Author rights are granted without special permission.

Author who publishes a paper at JWL has the broad right to use their work for teaching and scientific purposes without the need to ask permission, including: used for (i) teaching in the author's class or institution, (ii) presentation at meetings or conferences and distributing copies to participants ; (iii) training conducted by the author or author's institution; (iv) distribution to colleagues for research use; (v) use in the compilation of subsequent authors' works; (vi) inclusion in a thesis or dissertation; (vi) reuse of part of the article in another work (with citation); (vii) preparation of derivative works (with citation); (viii) voluntary posting on open websites operated by authors or author institutions for scientific purposes (follow the CC BY-NC-SA 4.0 License).

Authors and readers can copy and redistribute material in any media or format, and mix, modify, and build material for any purpose but they must provide appropriate credit (provide article citation or content), providing links to the license, and indicate if there are changes.

The authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Wilayah dan Lingkungan (JWL). Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations.

Reproduce any part of this journal, its storage in the database or its transmission by all forms or media is permitted does not need for written permission from JWL. However, it should be cited as an honor in academic manners

JWL and the Department of Urban and Regional Planning of Diponegoro University and the Editor make every effort to ensure that there are no data, opinions, or false or misleading statements published in JWL. However, the content of the article is the sole and exclusive responsibility of each author.

The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form - Indonesian] [Copyright Transfer Form - English]. The copyright form should be signed originally and send to the Editor in the form of printed letters, scanned documents sent via email or fax.