skip to main content

One Village One Brand for Sustainable Rural Economic Development: A Three Stream Perspective

*Nurul Azizah  -  Department of Business Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Arimurti Kriswibowo  -  Department of Public Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Open Access Copyright (c) 2020 Jurnal Wilayah dan Lingkungan under https://creativecommons.org/licenses/by-nc-sa/4.0/.

Citation Format:
Abstract
Brand is the concrete form to encourage the intellectual property right (IPR) awareness. IPR becomes key to promote the product abroad. However, there is still a little awareness about how to protect the IPR, in the rural business area particularly. Thus, it becomes necessary to create a brand in a village, which will cover all the rural masterpieces to encourage the rural economy and protect its potential. This strategy is called as one village one brand. OVOB “One Village One Brand” is initiated by APEC project of Korea Institute of intellectual property and this program supports the economic growth and development in the Asia Pacific region. This study focused on the Agenda Setting stage. This study aims to find out how the Agenda Setting process of One Village One brand (OVOB) program in Kediri Regency. This research uses descriptive-qualitative approach with data collection techniques in the form of literature review, observation, and documentation. The result found that the BUMDES “Karya Mandiri” OVOB Program Setting Agenda uses the Quick Decision Analysis method. Meanwhile, the Public Problem Priority Preparation Technique is used through the priority process of public problems, evaluating by stakeholders on policy alternatives, and inferring priority issues. The Agenda Setting process correspond to Three Stream Theory, that is, in terms of the Problem Stream, it is known that problem mapping is done by the rural government. By the Policy Stream, the single-issue background is the issue of lack of skills and infrastructure which is then reviewed and produces the OVOB program. According to Politics Stream, this program will get support from the village government and the budget is included in the APBD that supports what is then included in the village government work program and BUMDES.

Note: This article has supplementary file(s).

Fulltext View|Download |  CTA
Copyright Transfer Agreement
Subject
Type CTA
  Download (518KB)    Indexing metadata
Keywords: agenda setting program; BUMDes; one village one brand; rural economy development

Article Metrics:

  1. APEC. (2012). One village one brand project: Strategic use of IP for SMEs in developing economies. Singapore
  2. APFC. (2018). 2018 Survey of entrepreneurs and msmes in Indonesia: Building the capacity of msmes through human capital. Jakarta
  3. Arnould, E. J. (1985). Evaluating regional economic development: Results of a marketing systems analysis in Zinder Province, Niger Republic. Journal of Developing Areas, 19(2), 209–244
  4. Aswari, T. A., Darumurti, A., & Febrian, K. R. (2017). Agenda setting program one village one product (ovop) Kabupaten Bantul. Journal of Governance and Public Policy, 4(3), 489–503
  5. Aswicahyono, H., & Christian, D. (2017). Perjalanan reformasi ekonomi Indonesia 1997-2016 (CSIS Working Paper No. WPECON-201702). Jakarta
  6. Atupem, G. (2017). Applying John Kingdon’s three stream model to the policy idea of universal preschool. Bridgewater State University
  7. Bank Indonesia. (2017). Laporan perekonomian Indonesia tahun 2017. Jakarta. Retrieved from https://www.bi.go.id/id/publikasi/laporan/Pages/LPI_2017.aspx
  8. Cahyani, R. R. (2013). Pendekatan one village one product (ovop) untuk meningkatkan kreativitas umkm dan kesejahteraan masyarakat. Journal & Proceeding FEB Unsoed, 3(1). Retrieved from http://jp.feb.unsoed.ac.id/index.php/sca-1/article/view/249
  9. Egziabher, T. G. (2000). Regional development planning in Ethiopia: Past experience, current initiatives and future prospects. Eastern Africa Social Science Research Review, 16(1), 65–94
  10. Ekins, P., Dresner, S., & Dahlström, K. (2008). The four‐capital method of sustainable development evaluation. European Environment, 18(2), 63–80. doi: 10.1002/eet.471
  11. Goodwin, N. R. (2003). Five kinds of capital: Useful concepts for sustainable development (No. 03–07). Global Development And Environment Institute- G-DAE. doi: 10.1016/j.jcrysgro.2005.12.011
  12. Hanafi, T., Surjaningsih, R. D., Irawati, I., Faoziyah, U., Wulansari, T. R., & Sumirat, F. (2017). Prakarsa pemerintah daerah dalam upaya pengurangan kesenjangan wilayah dan pembangunan daerah. (T. Hanafi, Ed.). Jakarta: Badan Perencanaan Pembangunan Nasional (Bappenas)
  13. Heding, T., Knudtzen, C. F., & Bjerre, M. (2015). Brand management: Research, theory and practice (Second). Routledge, Taylor & Francis Group
  14. Indrawati, S. M. (2016). Indonesian economy: Micro, small & medium sized enterprises. Retrieved from https://www.indonesia-investments.com/id/news/todays-headlines/indonesian-economy-micro-small-medium-sized-enterprises/item7068
  15. Kingdon, J. W. (2010). Agendas, alternatives and public policies (Second). London: Longman Publishing Group
  16. Maack, M., & Davidsdottir, B. (2015). Five capital impact assessment: Appraisal framework based on theory of sustainable well-being. Renewable and Sustainable Energy Reviews, 50, 1338–1351. doi: 10.1016/j.rser.2015.04.132
  17. Mardiana, S. (2017). Manfaat program one village one product, citra koperasi dan minat masyarakat menjadi anggota koperasi. Coopetition, 8(1), 55–66
  18. Mishra, G. P. (1969). Gandhian approach to Economic development. GP Economic Affairs, 14(12), 556
  19. Nailufar, F. (2018). Analisis one village one product (ovop) terhadap penghasilan tenaga kerja wanita di Kota Banda Aceh. Jurnal Manajemen Dan Keuangan, 7(2), 109–119. doi: 10.33059/jmk.v7i2.869
  20. Pemerintah Republik Indonesia. (2014a). Undang-Undang Republik Indonesia Nomor 6 Tahun 2014 tentang Desa. Jakarta
  21. Pemerintah Republik Indonesia. (2014b). Undang-Undang Republik Indonesia Nomor 23 Tahun 2014 tentang Pemerintahan Daerah. Indonesia
  22. Pio, R. J. (2012). Kajian kebijakan dan program peningkatan ekonomi lokal di Kabupaten Minahasa Selatan. Jurnal Ilmu Administrasi, 8(3)
  23. Putra, D. A. (2018). UMKM sumbang 60 persen ke pertumbuhan ekonomi nasional. Retrieved from https://www.liputan6.com/bisnis/read/3581067/umkm-sumbang-60-persen-ke-pertumbuhan-ekonomi-nasional
  24. Ramdhani, A., Ramdhani, M. A., & Amin, A. S. (2014). Writing a literature review research paper: A step-by-step approach. International Journal of Basics and Applied Sciences, 3(1), 47–56
  25. Schumann, F. R. (2016). A study of one village one product (ovop) and workforce development: Lessons for engaging rural communities around the world. Tokyo
  26. Triharini, M., Larasati, D., & Susanto, R. (2014). Pendekatan one village one product (ovop) untuk mengembangkan potensi kerajinan daerah. Studi kasus: kerajinan gerabah di Kecamatan Plered, Kabupaten Purwakarta. Journal Visual Art and Design, 6(1), 29–42. doi: 10.5614/itbj.vad.2014.6.1.4
  27. Wahyudi, A. (2016). Efektivitas dan efisiensi implementasi ovop dalam pengembangan IKM Gerabah di Kasongan. Jurnal Tata Kelola Seni, 2(1), 16–30. doi: 10.24821/jtks.v2il.1811
  28. While, A., Littlewood, S., & Whitney, D. (2000). A new space for sustainable development? regional environmental governance in the North West and the West Midlands of England. Town Planning Review, 71(4), 395–413
  29. World Bank. (2017). The rise of the middle class and economic growth in Asean (Policy Research Working Paper 8068)

Last update:

No citation recorded.

Last update:

No citation recorded.