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The effect of competitive intelligence on competitive strategy and performance: study on cafes and restaurants in Malang, Indonesia

*Asminah Rachmi  -  State Polytechnic of Malang, Indonesia
Diana Eka Poernamawati  -  State Polytechnic of Malang, Indonesia
Open Access Copyright 2020 Diponegoro International Journal of Business under http://creativecommons.org/licenses/by-sa/4.0.

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Abstract

This study aims to investigate the effect of competitive intelligence to competitive strategy and performance of cafes and restaurant in Malang, Indonesia. Data analysis applying path analysis on 100 samples showed that competitive intelligence directly affects performance and indirectly through competitive strategy performance. These findings are expected to provide recommendations for strategic planning development efforts in the future for cafes and restaurants in Malang, and also to help in developing the best practices in responding the market change.

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Keywords: competitive intelligence; competitive strategy; performance

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