The role of satisfaction as a mediating variable on the effects of novelty seeking and familiarity on tourist revisit intention

Regina Priya Agustina; Yessy Artanti

doi:10.14710/dijb.3.2.2020.88-96

DOI: https://doi.org/10.14710/dijb.3.2.2020.88-96

The role of satisfaction as a mediating variable on the effects of novelty seeking and familiarity on tourist revisit intention

Regina Priya Agustina, Yessy Artanti

Universitas Negeri Surabaya, Indonesia

Citation Format:

Abstract

The development of tourism is important for people's lives because it is related to impact on economic, social, cultural and educational developments both nationally and internationally. Therefore, businessman in the tourism sector are expected to be able to maintain good relations with tourists who visit in order to have the revisit intention in the future. The purpose of this study was to analyze and discuss the novelty seeking and familiarity on revisit intention with satisfaction as mediating variable in the city of Surabaya. Data collection method is done by online questionnaire. The sampling technique of this study was nonprobability sampling with judgmental sampling method. Respondents used were 200 respondents who had visited artificial tourist destinations in the city of Surabaya in the last 2 years. Analysis of the data used is path analysis. The results showed that novelty seeking had no significant effect on revisit intention, while familiarity and satisfaction had a significant effect on revisit intention. Likewise, both novelty seeking and familiarity significantly influence satisfaction.

Fulltext View|Download

Keywords: management; marketing management; tourism; novelty seeking; familiarity; satisfaction; revisit intention

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 3, No 2 (2020)

Recent articles

Front matter Back matter Determinant analysis of MSMEs credit in Indonesia The effect of entrepreneurial orientation, use of information technology, and innovation capability on SMEs' competitive advantage and performance: evidence from Indonesia The determinants of murabaha margin income in Islamic banking companies in Indonesia More recent articles

Assaker, G., Esposito, V., & Connor, P. O. (2011). Examining the effect of novelty seeking , satisfaction , and destination image on tourists ’ return pattern : A two factor , non-linear latent growth model. Tourism Management, 32(4), 890–901
Baloglu, S. (2001). Image variations of Turkey by familiarity index: informational and experiential dimensions. Tourism Management, 22(2), 127–133
Berkowitz, E. N., Jacoby, J., & Chestnut, R. (1978). Brand Loyalty: Measurement and Management. Journal of Marketing Research, doi: 10.2307/3150644.JournalofMarketingResearch,15(4),659–660
BPS Kota Surabaya. (2019). Kota Surabaya Dalam Angka 2019. Surabaya: Badan Pusat Statistik Kota Surabaya
Cole, S. T., Scott, D., & Cole, S. T. (n.d.). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. (February 2014), 37–41
del Bosque, I. R., & San Martín, H. (2008). Tourist satisfaction a cognitive-affective model. Annals of Tourism Research, 35(2), 551–573
Dinas Pariwisata dan Budaya Jawa Timur. (2018). Rakernis Kadisbudpar Jatim 2018
Enrique Bigné, J., Sánchez, I., & Andreu, L. (2009). The role of variety seeking in short and long run revisit intentions in holiday destinations. International Journal of Culture, Tourism and Hospitality Research, 3(2), 103–115
Eusebio & Vieira. (2012). Segmenting Mainland Chinese Tourists to. 352(July 2011), 339–352
Gaffar Vanessa. (2007). Customer Relationship Management and Marketing Public Relations (1st ed.). Bandung: Alfabeta
Ha, J., & (Shawn) Jang, S. C. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2–13
Han, H., Back, K. J., & Barrett, B. (2009). Influencing factors on restaurant customers’ revisit intention: The roles of emotions and switching barriers. International Journal of Hospitality Management, 28(4), 563–572
Hasan, A. (2015). Tourism Marketing (T. CAPS, Ed.). Yogyakarta: CAPS (Center For Academic Publishing Service)
Hidayah Nurdin. (2019). Pemasaran Destinasi Pariwisata (1st ed.). Palembang: Alfabeta
Jang, S. C., & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management, 28(2), 580–590
Kemenpar. (2019). Laporan Akuntabilitas Kinerja Kementerian Pariwisata 2018. 53(9), 1689–1699.=
Lee, T., & Crompton, J. (1992). Measuring Novelty In Tourism Seeking. 19, 732–751
Mak, A. (2016). Novelty , tourism *. (March)
Mechinda, P., Serirat, S., & Gulid, N. (2009). An examination of tourists’ attitudinal and behavioral loyalty: Comparison between domestic and international tourists. Journal of Vacation Marketing, 15(2), 129–148
Milman, A., & Pizam, A. (1995). The Role of Awareness and Familiarity with a Destination: The Central Florida Case. Journal of Travel Research, 33(3), 21–27
Niininen, O., Szivas, E., & Riley, M. (2004). Destination loyalty and repeat behaviour: an application of optimum stimulation measurement. International Journal of Tourism Research, 6(6), 439–447
Oliver, R. L., & Swan, J. E. (1989). Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach. Journal of Marketing, 53(2), 21
Olsen, L. L., & Johnson, M. D. (2003). Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations. Journal of Service Research, 5(3), 184–195
Press, Y. H., Weiler, B., & Hall, C. M. (2015). Review
Roig, J. C. F., García, J. S., & Tena, M. Á. M. (2009). Perceived value and customer loyalty in financial services. Service Industries Journal, 29(6), 775–789
Shimojo, Park, J.,, E., & Shimojo, S. (2010). Roles of familiarity and novelty in visual preference judgments are segregated across object categories. Proceedings of the National Academy of Sciences of the United States of America, 107(33), 14552–14555
Tan, W. K. (2017). Repeat visitation: A study from the perspective of leisure constraint, tourist experience, destination images, and experiential familiarity. Journal of Destination Marketing and Management, 6(3), 233–242
Tirto.id. (2019). daftar 10 kota wisata indonesia terpopuler 2019 versi tripadvisor. Diakses pada: 12 Maret 2020
Toyama, M., & Yamada, Y. (2012). The Relationships among Tourist Novelty, Familiarity, Satisfaction, and Destination Loyalty: Beyond the Novelty-familiarity Continuum. International Journal of Marketing Studies, 4(6), 10–18
Um, S., Chon, K., & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141–1158
WTTC. (2017). Travel & Tourism Power and Performance Report. Diakses pada: 19 November 2019
Wulanjani, H., & Derriawan, D. (2017). Dampak Utilitarian Value Dan Experiential Marketing Terhadap Customer Satisfaction Dan Revisit intention. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 2(2), 121–130
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56

Last update:

No citation recorded.

Last update:

No citation recorded.

Author(s) Rights

In order for Diponegoro International Journal of Business (DIJB) to publish and disseminate research articles, we need publishing rights (transferred from author(s) to publisher). This is determined by a publishing agreement between the author(s) and DIJB. This agreement deals with the transfer or license of the copyright of publishing to DIJB, while authors still retain significant rights to use and share their own published articles. DIJB supports the need for authors to share, disseminate and maximize the impact of their research and these rights, in any databases.

As an author, you have rights to a large range of uses of your article, including use by your employing institute or company. These Author rights can be exercised without the need to obtain specific permission. Authors publishing in DIJB has wide rights to use their works for teaching and scholarly purposes without needing to seek permission, including:

use for classroom teaching by Author or Author's institution and presentation at a meeting or conference and distributing copies to attendees;
use for internal training by the author's company;
distribution to colleagues for their research use;
use in a subsequent compilation of the author's works;
inclusion in a thesis or dissertation;
reuse of portions or extracts from the article in other works (with full acknowledgement of final article);
preparation of derivative works (other than commercial purposes) (with full acknowledgement of final article);
voluntary posting on open web sites operated by author or author’s institution for scholarly purposes,

(but it should follow the open-access license of Creative Common CC-by-SA License).

Authors/readers/third parties can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (the name of the creator and attribution parties (authors detail information), a copyright notice, an open-access license notice, a disclaimer notice, and a link to the material) and provide a link to the license.

Authors/readers/third parties can read, print and download, redistribute or republish the article (e.g. display in a repository), translate the article, download for text and data mining purposes, re-use portions or extracts from the article in other works, sell or re-use for commercial purposes, remix, transform, or build upon the material, they must distribute their contributions under the same license as the original Creative Commons Attribution-ShareAlike (CC BY-SA).

Copyright Transfer Agreement for Publishing (Publishing Right)

The authors submitting a manuscript do so on the understanding that if accepted for publication, the copyright for publishing (publishing right) of the article shall be assigned/transferred to the Department of Management, Faculty of Economics and Business, Universitas Diponegoro as the publisher of DIJB.

Upon acceptance of an article, authors will be asked to complete a 'Copyright Transfer Agreement for Publishing (CTAP)'. An e-mail will be sent to the Corresponding Author confirming receipt of the manuscript together with a CTAP form by the online version of this agreement.

DIJB, the publisher, and the editorial board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in DIJB are sole and exclusive responsibility of their respective authors and advertisers.

Remember, even though we ask for a transfer of copyright for publishing (CTAP), our journal Author(s) retain (or are granted back) significant scholarly rights as mentioned before.

The Copyright Transfer Agreement for Publishing (CTAP) Form can be downloaded here