The impact of motivation to share on the continuance of collaborative participation mediated by attitude toward consumption based on sharing economy platform

Ismi Darmastuti; Nur Afni Mustofa

doi:10.14710/dijb.5.2.2022.135-145

DOI: https://doi.org/10.14710/dijb.5.2.2022.135-145

The impact of motivation to share on the continuance of collaborative participation mediated by attitude toward consumption based on sharing economy platform

Ismi Darmastuti

, Nur Afni Mustofa

Department of Management, Universitas Diponegoro, Indonesia

BibTex Citation Data :

@article{DIJB15903,
    author = {Ismi Darmastuti and Nur Mustofa},
    title = {The impact of motivation to share on the continuance of collaborative participation mediated by attitude toward consumption based on sharing economy platform},
    journal = {Diponegoro International Journal of Business},
  volume = {5},
    number = {2},
    year = {2022},
    keywords = {extrinsic motivation, intrinsic motivation, attitude towards consumption, continuance participation, sharing economy, Self-Determitation Theory},
    abstract = {     The ubiquitous adoption of information technology alongside the growth of digital business enables the widespread popularity of peer-to-peer-based activity on sharing economy platforms. In recent years, the attitudes toward consumption have gradually changed, increasing social embeddedness, environmental and ecological aspects. To begin, this research derives the influence of motivational f actors behind why users engage in sharing schemes on a shifted consumption attitude and the continuance of collaborative consumption. Data were collected through online questionnaires which were then analyzed by partial least squares (PLS) regression approach version 3.3.9 to test the model in a quantitative way involving 127 respondents as a valid sample of Gojek services users. In conclusion, this research reveals the evidence that shared ownership of accommodation through the Gojek platform is more than just a trend, but also a consumption alternative as more people participates in this kind of economic activity. The consumer's intrinsic and extrinsic motivation to share has a positive and significant influence on the continuance of collaborative participation. The attitude toward consumption strengthens as well as significantly and positively influences the relationship between motivation to share and collaborative participation, which then influences the ove  rall consumer’s continuance   participation.      },
   issn = {2580-4995},   pages = {135--145}  doi = {10.14710/dijb.5.2.2022.135-145},
    url = {https://ejournal2.undip.ac.id/index.php/ijb/article/view/15903}
}

Citation Format:

Abstract

The ubiquitous adoption of information technology alongside the growth of digital business enables the widespread popularity of peer-to-peer-based activity on sharing economy platforms. In recent years, the attitudes toward consumption have gradually changed, increasing social embeddedness, environmental and ecological aspects. To begin, this research derives the influence of motivational f actors behind why users engage in sharing schemes on a shifted consumption attitude and the continuance of collaborative consumption. Data were collected through online questionnaires which were then analyzed by partial least squares (PLS) regression approach version 3.3.9 to test the model in a quantitative way involving 127 respondents as a valid sample of Gojek services users. In conclusion, this research reveals the evidence that shared ownership of accommodation through the Gojek platform is more than just a trend, but also a consumption alternative as more people participates in this kind of economic activity. The consumer's intrinsic and extrinsic motivation to share has a positive and significant influence on the continuance of collaborative participation. The attitude toward consumption strengthens as well as significantly and positively influences the relationship between motivation to share and collaborative participation, which then influences the overall consumer’s continuance participation.

Fulltext View|Download

Keywords: extrinsic motivation, intrinsic motivation, attitude towards consumption, continuance participation, sharing economy, Self-Determitation Theory

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 5, No 2 (2022)

Recent articles

Front matter Back matter Discovering advancement in technology and mass media influence on gen Y male fashion consciousness The role of information quality processing in determining purchase intentions through social psychological distance The influence of Victoria’s Secret new brand image in generating brand trust, brand prestige, brand love, and brand loyalty More recent articles

Abutaleb, S., El-Bassiouny, N. M., & Hamed, S. (2021). A conceptualization of the role of religiosity in online collaborative consumption behavior. Journal of Islamic Marketing, 12(1), 180–198. https://doi.org/10.1108/JIMA-09-2019-0186
Andreotti, A., Anselmi, G., Eichhorn, T., Hoffmann, C. P., JJrss, S., & Micheli, M. (2017). Participation in the Sharing Economy: European Perspectives. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3046550
Barnes, S. J., & Mattsson, J. (2017). Understanding collaborative consumption: Test of a theoretical model. Technological Forecasting and Social Change, 118(March), 281–292. https://doi.org/10.1016/j.techfore.2017.02.029
Bhaduri, S., & Kumar, H. (2009). Tracing the motivation to innovate: A study of grassroot innovators in India, Papers on economics and evolution, No. 0912
Buda, G., & Lehota, J. (2017). Attitudes and Motivations of Consumers in Sharing Economy. Management, Enterprise and Benchmarking in the 21st Century, 22–30
Chua, E. L., Chiu, J. L., & Bool, N. C. (2019). Sharing Economy: An Analysis of Airbnb Business Model and the Factors that Influence Consumer Adoption. Review of Integrative Business and Economics Research, 8(2), 19–37
Cristiano, C., & Bertin, M. (2016). Scoping the Sharing Economy: Origins, Definitions, Impact and Regulatory Issues. SSRN Electronic Journal, 01, 36. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2783662
Dunn, J. C., & Zimmer, C. (2020). Self-determination theory. Routledge Handbook of Adapted Physical Education, 55(1), 296–312. https://doi.org/10.4324/9780429052675-23
Huang, S. L., & Kuo, S. Y. (2020). Understanding why people share in the sharing economy. Online Information Review, 44(4), 805–825. https://doi.org/10.1108/OIR-03-2017-0073
Jr, J. F. H., Black, W. C., Babin, B. J., Anderson, R. E., Black, W. C., & Anderson, R. E. (2018). Multivariate Data Analysis. https://doi.org/10.1002/9781119409137.ch4
Kaushal, L. A., & Prashar, A. (2022). Determinants of Service consumer’s attitudes and Behavioural intentions towards Sharing Economy for Sustainable consumption: An Emerging Market Perspective. Journal of Global Information Technology Management, 25(2), 137–158. https://doi.org/10.1080/1097198X.2022.2062993
Kuo, F. Y., & Young, M. L. (2008). Predicting knowledge sharing practices through intention: A test of competing models. Computers in Human Behavior, 24(6), 2697–2722. https://doi.org/10.1016/j.chb.2008.03.015
Lutz, C., & Hoffmann, C. P. (2017). The dark side of online participation: exploring non-, passive and negative participation. Information Communication and Society, 20(6), 876–897. https://doi.org/10.1080/1369118X.2017.1293129
Mayasari, I., & Haryanto, H. C. (2018). Motivational factors of collaborative consumption in the era of sharing economy. Gadjah Mada International Journal of Business, 20(3), 331–352. https://doi.org/10.22146/gamaijb.27552
Oliveira, T., Barbeitos, I., & Calado, A. (2022). The role of intrinsic and extrinsic motivations in sharing economy post-adoption. In Information Technology and People (Vol. 35, Issue 1). https://doi.org/10.1108/ITP-01-2020-0007
Piscicelli, L., Cooper, T., & Fisher, T. (2015). The role of values in collaborative consumption: Insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, 97, 21–29. https://doi.org/10.1016/j.jclepro.2014.07.032
Ryan, R. M., & Deci, E. L. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology, 25(1), 54–67. https://doi.org/10.1006/ceps.1999.1020
Sanny, L., & Deswantiyar, R. (2019). Participation on collaborative consumption of online transportation in indonesia. International Journal of Scientific and Technology Research, 8(10), 3435–3448
Schiel, F. (2015). The phenomenon of the sharing economy in germany. University of Twente, 1–75
Störby, A. D., & Strömbladh, J. (2015). There is something about collaborative lifestyles. International Business and Marketing, 1–75. https://www.diva-portal.org/smash/get/diva2:844289/FULLTEXT02
Wang, G., Dou, W., & Zhou, N. (2008). Consumption attitudes and adoption of new consumer products: A contingency approach. European Journal of Marketing, 42(1–2), 238–254. https://doi.org/10.1108/03090560810840998
Wu, J., Zeng, M., & Xie, K. L. (2017). Chinese travelers’ behavioral intentions toward room-sharing platforms: The influence of motivations, perceived trust, and past experience. International Journal of Contemporary Hospitality Management, 29(10), 2688–2707. https://doi.org/10.1108/IJCHM-08-2016-0481
Yakin, V., Kacar, A. İ., & Ay, C. (2017). Sharing Economy: Why the Turkish consumers use Airbnb? Journal of Marketing and Consumer Behaviour in Emerging Markets, 2017(2), 25–36. https://doi.org/10.7172/2449-6634.jmcbem.2017.2.2
Yang, S., & Ahn, S. (2016). Impact of motivation for participation in the sharing economy and perceived security on attitude and loyalty toward Airbnb. Information (Japan), 19(12), 5745–5750

Last update:

No citation recorded.

Last update:

No citation recorded.

Author(s) Rights

In order for Diponegoro International Journal of Business (DIJB) to publish and disseminate research articles, we need publishing rights (transferred from author(s) to publisher). This is determined by a publishing agreement between the author(s) and DIJB. This agreement deals with the transfer or license of the copyright of publishing to DIJB, while authors still retain significant rights to use and share their own published articles. DIJB supports the need for authors to share, disseminate and maximize the impact of their research and these rights, in any databases.

As an author, you have rights to a large range of uses of your article, including use by your employing institute or company. These Author rights can be exercised without the need to obtain specific permission. Authors publishing in DIJB has wide rights to use their works for teaching and scholarly purposes without needing to seek permission, including:

use for classroom teaching by Author or Author's institution and presentation at a meeting or conference and distributing copies to attendees;
use for internal training by the author's company;
distribution to colleagues for their research use;
use in a subsequent compilation of the author's works;
inclusion in a thesis or dissertation;
reuse of portions or extracts from the article in other works (with full acknowledgement of final article);
preparation of derivative works (other than commercial purposes) (with full acknowledgement of final article);
voluntary posting on open web sites operated by author or author’s institution for scholarly purposes,

(but it should follow the open-access license of Creative Common CC-by-SA License).

Authors/readers/third parties can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (the name of the creator and attribution parties (authors detail information), a copyright notice, an open-access license notice, a disclaimer notice, and a link to the material) and provide a link to the license.

Authors/readers/third parties can read, print and download, redistribute or republish the article (e.g. display in a repository), translate the article, download for text and data mining purposes, re-use portions or extracts from the article in other works, sell or re-use for commercial purposes, remix, transform, or build upon the material, they must distribute their contributions under the same license as the original Creative Commons Attribution-ShareAlike (CC BY-SA).

Copyright Transfer Agreement for Publishing (Publishing Right)

The authors submitting a manuscript do so on the understanding that if accepted for publication, the copyright for publishing (publishing right) of the article shall be assigned/transferred to the Department of Management, Faculty of Economics and Business, Universitas Diponegoro as the publisher of DIJB.

Upon acceptance of an article, authors will be asked to complete a 'Copyright Transfer Agreement for Publishing (CTAP)'. An e-mail will be sent to the Corresponding Author confirming receipt of the manuscript together with a CTAP form by the online version of this agreement.

DIJB, the publisher, and the editorial board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in DIJB are sole and exclusive responsibility of their respective authors and advertisers.

Remember, even though we ask for a transfer of copyright for publishing (CTAP), our journal Author(s) retain (or are granted back) significant scholarly rights as mentioned before.

The Copyright Transfer Agreement for Publishing (CTAP) Form can be downloaded here