SALURAN PEMASARAN BERAS ORGANIK  DI KABUPATEN BOYOLALI

Dwi Yuniarti; Endang Siti Rahayu; Mohamad Harisudin

doi:10.14710/agrisocionomics.v1i2.1671

DOI: https://doi.org/10.14710/agrisocionomics.v1i2.1671

SALURAN PEMASARAN BERAS ORGANIK DI KABUPATEN BOYOLALI

*Dwi Yuniarti - Universitas Sebelas Maret, Indonesia

Endang Siti Rahayu - Universitas Sebelas Maret, Indonesia

Mohamad Harisudin - Universitas Sebelas Maret, Indonesia

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Abstract

Tujuan penelitian adalah untuk mengidentifikasi saluran pemasaran, marjin pemasaran dan farmer’s share beras organik di Kabupaten Boyolali. Penentuan lokasi penelitian dilakukan secara sengaja (purposive) di Kecamatan Sawit dan Kecamatan Banyudono. Metode penelitian menggunakan metode diskriptif analitif. Analisis data menggunakan analisis kualitatif dan kuantitatif (marjin pemasaran dan farmer’s share). Total responden 30 petani produsen, 2 pedagang pengumpul desa, 5 penggilingan desa dan 1 pedagang pengecer. Hasil penelitian menunjukan ada 4 tipe saluran pemasaran. Hasil penelitian ini menunjukan bahwa rata-rata produsen beras organik di Kabupaten Boyolali melewati satu lembaga pemasaran saja (penggilingan padi). Hasil pertanian padi organik di Kabupaten Boyolali belum sepenuhnya diserap sebagai produk organik. Penyerapan hasil produksi organik di Kabupaten Boyolali sebagai produk organik hanya ada 37% dari keseluruhan responden produsen. Penjualan beras organik diperlakukan sama seperti beras biasa sebesar 63%. Marjin pemasaran terbesar pada saluran pemasaran I yaitu sebesar Rp 8.500,00 dan terendah pada saluran pemasaran IV yaitu Rp 5.375,00. Nilai farmer’s share tertinggi 57% dan terendah sebesar 37%.

Kata kunci : saluran pemasaran; beras organik

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In Vol 1, No 2 (2017): November 2017

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