ANALISIS KONJOIN PREFERENSI KONSUMEN SAYURAN HIDROPONIK AGROFARM BANDUNGAN KABUPATEN SEMARANG

Talasi Ruqaya Yasmin; Wahyu Dyah Prastiwi; Migie Handayani

doi:10.14710/agrisocionomics.v1i1.1643

DOI: https://doi.org/10.14710/agrisocionomics.v1i1.1643

ANALISIS KONJOIN PREFERENSI KONSUMEN SAYURAN HIDROPONIK AGROFARM BANDUNGAN KABUPATEN SEMARANG

*Talasi Ruqaya Yasmin - Universitas Diponegoro, Indonesia

Wahyu Dyah Prastiwi - Universitas Diponegoro, Indonesia

Migie Handayani - Universitas Diponegoro, Indonesia

Citation Format:

Abstract

Penelitian bertujuan untuk menganalisis tingkat preferensi dan urutan kepentingan konsumen terhadap sayuran hidroponik di Hidroponik Agrofarm Bandungan. Sebanyak 100 orang responden konsumen hidroponik di Agrofarm Bandungan yang merupakan konsumen lama dan baru, terpilih untuk menjawab pertanyaan dalam kuesioner. Metode penelitian yang digunakan adalah studi kasus. Metode penentuan lokasi menggunakan metode purposive. Metode penentuan responden menggunakan purposive sampling. Metode pengumpulan data dengan wawancara menggunakan kuisioner terstruktur. Data penelitian dianalisis menggunakan analisis Konjoin dengan kombinasi sebanyak 24 atribut. Berdasarkan hasil penelitian sayuran hidroponik yang paling disukai konsumen adalah jenis Salada Locarno. Urutan preferensi kombinasi atribut sayuran hidroponik yang paling diprioritaskan oleh konsumen berturut-turut adalah fisik, warna, tingkat kesegaran, dan harga sayuran.

Kata kunci: Sayuran hidroponik; preferensi konsumen; analisis konjoin

Fulltext View|Download

Article Metrics:

Article Info

Section: Articles

Language : ID

In Vol 1, No 1 (2017): Mei 2017

Recent articles

ANALISIS PENGARUH PROMOSI DAN KARAKTERISTIK KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN TEH CELUP WALINI DI KOTA BANDUNG ANALISIS KONJOIN PREFERENSI KONSUMEN SAYURAN HIDROPONIK AGROFARM BANDUNGAN KABUPATEN SEMARANG STRATEGI PENGEMBANGAN SALAK NGLUMUT BERSERTIFIKAT PRIMA 3 DI KABUPATEN MAGELANG More recent articles

Last update:

No citation recorded.

Last update:

No citation recorded.

Starting from 2021, the author(s) whose article is published in the Agrisocionomics journal attain the copyright for their article. By submitting the manuscript to Agrisocionomics, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

Their article is original, written by the mentioned author(s),
Has never been published before,
Does not contain statements that violate the law, and
Does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal.

If the article was prepared jointly by more than one author, each author submitting the manuscript warrants that they have been given permission by all co-authors to agree to copyright and license notices (agreements) on their behalf, and agree to notify the co-authors of the terms of this policy. Agrisocionomics will not be held responsible for anything that may arise because of the writer's internal dispute. Agrisocionomics will only communicate with correspondence authors.

Authors should also understand that once published, their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available. The license of published articles (and additional data) will be governed by the Creative Commons Attribution license as currently featured on the Creative Commons Attribution-ShareAlike 4.0 International License. Agrisocionomics allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Agrisocionomics to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.