Integrasi Digitalisasi Desa, Optimalisasi Marketplace, dan Pelatihan Administrasi Usaha Sebagai Upaya Pemberdayaan UMKM di Desa Gunung Tumpeng

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy. However, MSMEs in Gunung Tumpeng Village, Suruh District, Semarang Regency still face significant challenges in digital literacy, marketing strategies, and business legality, which limit their competitiveness. This study aims to address these issues by strengthening the capacity of MSME actors through website-based digitalization, marketplace optimization, and training in business administration and taxation. The research employed a participatory approach involving village officials and MSME actors through training, intensive mentoring, and hands-on practice. The program was carried out through the design and implementation of an MSME website using the Waterfall development model based on the Laravel framework, accompanied by marketplace optimization training and mentoring focused on digital promotional content creation, packaging design improvement, and product branding enhancement, and complemented by business administration education including taxpayer registration and simple bookkeeping practices. The results indicate a significant improvement in digital literacy and online marketing skills, the availability of an official website as a product promotion medium, increased capability in managing marketplaces, and a growing number of MSMEs with taxation legality. Therefore, the integration of digital technology, modern marketing strategies, and administrative strengthening has proven effective in enhancing the competitiveness, professionalism, and sustainability of village MSMEs.