Health Misinformation on Social Media: A Review of Management and Innovation Perspectives

Rifan Eka Putra Nasution; Abram Derisko Xaverius Purba; Habibatul Jannah Siregar; Julham Sihombing; Rani Fentaria Lumban Raja; Arman Harahap

doi:10.14710/southsight.202526055

DOI: https://doi.org/10.14710/southsight.202526055

Health Misinformation on Social Media: A Review of Management and Innovation Perspectives

*Rifan Eka Putra Nasution

- Universitas Labuhanbatu, Indonesia

Abram Derisko Xaverius Purba - Universitas Labuhanbatu, Indonesia

Habibatul Jannah Siregar - Universitas Labuhanbatu, Indonesia

Julham Sihombing - Universitas Labuhanbatu, Indonesia

Rani Fentaria Lumban Raja - Universitas Labuhanbatu, Indonesia

Arman Harahap - Universitas Labuhanbatu, Indonesia

Received: 20 Feb 2025; Revised: 15 Apr 2025; Accepted: 19 Apr 2025; Available online: 30 Apr 2025; Published: 30 Apr 2025.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

BibTex Citation Data :

@article{Southsight26055,
    author = {Rifan Nasution and Abram Purba and Habibatul Siregar and Julham Sihombing and Rani Lumban Raja and Arman Harahap},
    title = {Health Misinformation on Social Media: A Review of Management and Innovation Perspectives},
    journal = {Southsight: Journal of Media and Society Inquiry},
  volume = {1},
    number = {1},
    year = {2025},
    keywords = {Health misinformation; social media; public health management; digital literacy; innovation strategies},
    abstract = { Health misinformation on social media has emerged as a significant challenge for global public health, especially during critical periods such as the COVID-19 pandemic. The rapid and wide dissemination of false health information can mislead the public, reduce adherence to medical guidelines, and erode trust in health institutions. This review explores the dynamics of health misinformation through management and innovation lenses, drawing on multidisciplinary literature published between 2018 and 2024. Key themes identified include the prevalence and emotional nature of misinformation, user susceptibility shaped by demographic and cognitive factors, and the psychological mechanisms behind belief formation and resistance to correction. The study also highlights healthcare professionals' role in countering misinformation, their motivational and institutional barriers, and the impact of platform-specific dynamics. Effective mitigation strategies involve a mix of interventions, such as theory-based communication, mobile health applications, digital literacy programs, and AI-driven monitoring systems. Furthermore, emotionally attuned, transparent messaging and community engagement are critical to building public trust. This paper concludes that an integrated, multi-sectoral approach—uniting health professionals, policymakers, tech platforms, and the public—is essential to combating misinformation and fostering health resilience in a digitally connected world. },
   pages = {1--10}  doi = {10.14710/southsight.202526055},
    url = {https://ejournal2.undip.ac.id/index.php/southsight/article/view/26055}
}

Citation Format:

Abstract

Health misinformation on social media has emerged as a significant challenge for global public health, especially during critical periods such as the COVID-19 pandemic. The rapid and wide dissemination of false health information can mislead the public, reduce adherence to medical guidelines, and erode trust in health institutions. This review explores the dynamics of health misinformation through management and innovation lenses, drawing on multidisciplinary literature published between 2018 and 2024. Key themes identified include the prevalence and emotional nature of misinformation, user susceptibility shaped by demographic and cognitive factors, and the psychological mechanisms behind belief formation and resistance to correction. The study also highlights healthcare professionals' role in countering misinformation, their motivational and institutional barriers, and the impact of platform-specific dynamics. Effective mitigation strategies involve a mix of interventions, such as theory-based communication, mobile health applications, digital literacy programs, and AI-driven monitoring systems. Furthermore, emotionally attuned, transparent messaging and community engagement are critical to building public trust. This paper concludes that an integrated, multi-sectoral approach—uniting health professionals, policymakers, tech platforms, and the public—is essential to combating misinformation and fostering health resilience in a digitally connected world.

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Keywords: Health misinformation; social media; public health management; digital literacy; innovation strategies

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Section: Review

Language : EN

In Vol 1, No 1 (2025): April 2025

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