BibTex Citation Data :
@article{Southsight25883, author = {Tolulope Ajayi-Ayodele and Ayodeji Ayodele and Adebowale Ikuesewo-Akinbami and Ayodeji Dara}, title = {Appraisal of the Influence of We No Dey Give Shishi Peter Obi’s Campaign Slogan on The Voting Behaviour of Akure Voters during the 2023 Presidential Election}, journal = {Southsight: Journal of Media and Society Inquiry}, volume = {1}, number = {1}, year = {2025}, keywords = {We No Dey Give Shishi; campaign slogan; voting pattern; presidential election}, abstract = { Political leaders use attractive political slogans to inspire and set the public's mood about a particular issue. Therefore, this study investigated the effectiveness of We No Dey Give Shishi Peter Obi's campaign slogan as a useful tool for political communication during the 2023 Presidential election. Using the multistage sampling technique, the survey method was adopted for data collection, with copies of the questionnaire being the instrument of data collection used to elicit information from 384 Akure voters. This study was anchored on the tenets of Yale's Persuasive Theory. Findings revealed that the voters had a favourable perception of the political campaign slogan We No Dey Give Shishi as a useful tool for political campaigns. Also, findings revealed that most respondents agreed that Peter Obi's We No Dey Give Shishi campaign slogan helped captivate their interest in politics. However, a significant number of the respondents indicated that the slogan did not positively influence their voting pattern in Ondo state. The slogan's lack of influence on the voting pattern of Akure voters may be a result of the country's diverse linguistic, cultural, and sociopolitical environments. Based on the findings, it is recommended that political parties and candidates continue using slogans that resonate with their visions. However, they should adopt social media to enhance political communication coverage during campaign periods for several reasons, such as wider reach, targeted advertising, and real-time engagement. }, pages = {11--24} doi = {10.14710/southsight.202525883}, url = {https://ejournal2.undip.ac.id/index.php/southsight/article/view/25883} }
Refworks Citation Data :
Political leaders use attractive political slogans to inspire and set the public's mood about a particular issue. Therefore, this study investigated the effectiveness of We No Dey Give Shishi Peter Obi's campaign slogan as a useful tool for political communication during the 2023 Presidential election. Using the multistage sampling technique, the survey method was adopted for data collection, with copies of the questionnaire being the instrument of data collection used to elicit information from 384 Akure voters. This study was anchored on the tenets of Yale's Persuasive Theory. Findings revealed that the voters had a favourable perception of the political campaign slogan We No Dey Give Shishi as a useful tool for political campaigns. Also, findings revealed that most respondents agreed that Peter Obi's We No Dey Give Shishi campaign slogan helped captivate their interest in politics. However, a significant number of the respondents indicated that the slogan did not positively influence their voting pattern in Ondo state. The slogan's lack of influence on the voting pattern of Akure voters may be a result of the country's diverse linguistic, cultural, and sociopolitical environments. Based on the findings, it is recommended that political parties and candidates continue using slogans that resonate with their visions. However, they should adopt social media to enhance political communication coverage during campaign periods for several reasons, such as wider reach, targeted advertising, and real-time engagement.
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