Identifikasi Faktor-Faktor Penyebab Penurunan Aktivitas Perdagangan Mebel di Koridor Jalan Soekarno Hatta Kabupaten Jepara

Divya Liantina; Samsul Ma'rif

doi:10.14710/jvsar.v%vi%i.785

DOI: https://doi.org/10.14710/jvsar.v%25vi%25i.785

Identifikasi Faktor-Faktor Penyebab Penurunan Aktivitas Perdagangan Mebel di Koridor Jalan Soekarno Hatta Kabupaten Jepara

*Divya Liantina - Departemen Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro, Semarang, Indonesia

Samsul Ma'rif - Departemen Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro, Semarang, Indonesia

Citation Format:

Abstract

The spatial use in Jepara District is dominated by the local export-oriented furniture industries. Soekarno Hatta corridor functions as furniture showrooms but in fact, its functionality was decreasing because many were closed down. The study aims to identify the causing factors related to functional downgrade of the area to perform as a furniture trade area.The study employed a qualitative approach with descriptive, scoring, and mapping analyses. The results showed that the dominant causing factor wastrading shift to online marketing, direct purchase to the furniture craftsmen, and seasonal school holiday and Eid al-Fitr celebration. It indicates that the functioning of certain trading area is influenced by product marketing medium, consumers' product awareness, and the purchasing power parity of the consumers.

Fulltext View|Download

Keywords: export; land use; marketing

Article Metrics:

Article Info

Section: Research Articles

Language : ID

In Vol 4, No 2 (2016): August 2016

Recent articles

Identifikasi Faktor-Faktor Penyebab Penurunan Aktivitas Perdagangan Mebel di Koridor Jalan Soekarno Hatta Kabupaten Jepara Spesialisasi Kegiatan Produksi dan Kemitraan Subkontrak pada Klaster Batik Kota Pekalongan Strategi Penghidupan Berkelanjutan Masyarakat Berbasis Aset di Sub DAS Pusur, DAS Bengawan Solo More recent articles

Baviera-Puig, A., Buitrago-Vera, J., & Mas-Verdu´, F. (2012). Trade areas and knowledge-intensive services: the case of a technology centre. Management Decision, 50(8), 1412-1424. doi: 10.1108/00251741211262006
Bishop, K. R. (1989). Desigining urban coridors. Washington DC: American Planning Asociation
Butler, R. W. (1980). The tourism area life cycle. Canada: Chanel View Publication
Grewal, D., Levy, M. & Kumar, V. (2009). Customer experience management in retailing: An organizing
framework. Journal of Retailing, 85(1), 1-14. doi: 10.1016/j.jretai.2009.01.001
Indrajit, R. (2012, October 21). Membandingkan Pasar Konvensional dan Digital. Retrieved from http://dosen.narotama.ac.id/wp-content/uploads/2012/01/MEMBANDINGKAN-PASAR-KONVENSIONAL-DAN-DIGITAL.pdf
Joscon, N. (1999). How to develop your marketing plan: A forty part workshop. Retrieved from http://linzl.net/biz/mkpl.html
Kotler, P., & Scheff, J. (1997). Standing room only: Strategis for marketing the performents art. Boston: Harvard Bussines School Pers
Li, Y., & Liu, L. (2012). Assessing the impact of retail location on store performance: A comparison
of Wal-Mart and Kmart stores in Cincinnati. Applied Geography, 32, 591-600. doi: 10.1016/j.apgeog.2011.07.006
Mersey, R. D., Malthouse, E. C., & Calder, B. J. (2010). Engagement with Online Media. Journal of Media Business Studies, 7(2), 39-56. doi: 10.1080/16522354.2010.11073506
Reinartz, W. J., & Kumar, V. (1999). Store-, market-, and consumer-characteristics: The
drivers of store performance. Marketing Letter, 10(1), 5-22. doi: 10.1023/A:1008011622335
Shihab, R., & Sampurna, Y. (2014). Meningkatkan pemasaran mebel kayu secara online melalui strategi e-bussines bagi Asosiasi Pengrajin Kecil Jepara (APKJ). Jakarta: Universitas Indonesia
Turhan, G., Akalin, M., & Zehir, C. (2013). Literature review on selection criteria of store location
based on performance measures. Procedia-Social and Behavioral Science, 99, 391-402. doi: 10.1016/j.sbspro.2013.10.507
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66-79

Last update:

No citation recorded.

Last update:

No citation recorded.

As an article writer, the author has the right to use their articles for various purposes, including use by institutions that employ authors or institutions that provide funding for research. Author rights are granted without special permission.

Author who publishes a paper at JWL has the broad right to use their work for teaching and scientific purposes without the need to ask permission, including: used for (i) teaching in the author's class or institution, (ii) presentation at meetings or conferences and distributing copies to participants ; (iii) training conducted by the author or author's institution; (iv) distribution to colleagues for research use; (v) use in the compilation of subsequent authors' works; (vi) inclusion in a thesis or dissertation; (vi) reuse of part of the article in another work (with citation); (vii) preparation of derivative works (with citation); (viii) voluntary posting on open websites operated by authors or author institutions for scientific purposes (follow the CC BY-NC-SA 4.0 License).

Authors and readers can copy and redistribute material in any media or format, and mix, modify, and build material for any purpose but they must provide appropriate credit (provide article citation or content), providing links to the license, and indicate if there are changes.

The authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Wilayah dan Lingkungan (JWL). Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations.

Reproduce any part of this journal, its storage in the database or its transmission by all forms or media is permitted does not need for written permission from JWL. However, it should be cited as an honor in academic manners

JWL and the Department of Urban and Regional Planning of Diponegoro University and the Editor make every effort to ensure that there are no data, opinions, or false or misleading statements published in JWL. However, the content of the article is the sole and exclusive responsibility of each author.

The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form - Indonesian] [Copyright Transfer Form - English]. The copyright form should be signed originally and send to the Editor in the form of printed letters, scanned documents sent via email or fax.