Analisis Efisiensi Pemasaran Usaha  Purse Seine di Kota Ambon

Lilian Mathilda Soukotta

doi:10.14710/jwl.3.1.15-26

DOI: https://doi.org/10.14710/jwl.3.1.15-26

Analisis Efisiensi Pemasaran Usaha Purse Seine di Kota Ambon

*Lilian Mathilda Soukotta - Fakultas Perikanan dan Ilmu Kelautan, Universitas Pattimura, Indonesia

Citation Format:

Abstract

The purpose of this research is to evaluate marketing efficiency by using structure, behavior, and market performance approaches of the purseseine catch in Ambon city. The data collected from the purse seine owners and fish traders cover the market integration and price transmission elasticity. The analysis of market structure and behavior are used to depicting the market performance occurred in the fish market of Ambon city. The results show that (1) market integration is absent due to oligopsony practice; (2) market behavior varies where the retailers immediately increase the fish price if the market price is sharply increasing, and they are reluctant to reduce the price if the fish price is decreasing; (3) for each market location, the number of retailersis fewer than the producers, the barriers to entry for both the producers and retailers is absent; and the fresh marketed fish has a similar quality except under the condition where the abundant fish stored in the cold storage for the next day trading.

Fulltext View|Download

Keywords: efficiency; market structure; market behavior; market performance; purse-seine business

Article Metrics:

Article Info

Section: Research Articles

Language : ID

In Vol 3, No 1 (2015): April 2015

Recent articles

Analisis Efisiensi Pemasaran Usaha Purse Seine di Kota Ambon Jakarta Under Water: The 2007 Flood and The Debate on Jakarta’s Future Water Infrastructure Value Chains of Carrot Commodity on Suthomadansih Agropolitan Area in Karanganyar Regency More recent articles

Antara News. (2012). Stok ikan segar di Kota Ambon kosong. Retrieved from http://ambon.anatranews.com. Diunduh tanggal 13 september 2012
Bacuks L.. (2006). Marketing margins and price transmission on the Hungarian beef market. Retrieved from www.google sholar/Price Transmission.com
Dinas Kelautan dan Perikanan Provinsi Maluku. (2010). Laporan tahunan statistik kelautan dan perikanan Provinsi Maluku tahun 2010. Maluku: Dinas Kelautan dan Perikanan, Provinsi Maluku
Fransiska, A. (2003). Analisis efisiensi pemasaran ikan kembung (Studi kasus Muara Angke, Kecamatan Penjaringan, Kotamadya Jakarta Utara, Provinsi DKI Jakarta) (Unpublished undergraduate thesis). Jurusan Ilmu-Ilmu Sosial Ekonomi Pertanian Fakultas Pertanian Institut Pertanian Bogor, Bogor
Hanafiah, A. M & Saefuddin. A. M. (2006). Tataniaga hasil perikanan. Jakarta: Penerbit Universitas Indonesia
Lesilolo, J. (2004). Analisis marjan pemasaran ikan laut segar di Kota Ambon (Unpublished master’s thesis). Program Studi Magister Manajeman Agribisnis Universitas Gadjah Mada, Yogyakarta
Lilimantik, E. (2011). Struktur, perilaku dan penampilan pasar usaha budidaya ikan mas (Cyprinus carpio) dalam karamba di Kabupaten Banjar Provinsi Kalimantan Selatan. J-PAL, 1(2), 103-108
Melania. (2007). Struktur, perilaku dan keragaan pasar. Jurnal Eksekutif, 4(3), 424-433
Mulyadi. (2001). Akuntansi manajemen konsep, manfaat dan rekayasa (edisi ketiga). Jakarta: Penerbit Salemba Empat
Siwalimanews. (2013). KKP berikan bantuan kapal bagi nelayan Latuhalat dan Laha. Retrieved from http://www.siwalimanews.com/
Soekartawi. (2002). Agribisnis teori dan aplikasinya. Jakarta: Raja Grafindo Persada
Sudiyono, A. (2004). Pemasaran pertanian. Malang: Universitas Muhamadiyah Malang
Wahdi, M. (2011). Riset pemasaran. Yogyakarta: Penerbit.CAPS
Yuniarti, T. (2009). Efisiensi pemasaran jambu mete di Kabupaten Lombok Barat. Wacana, 12(1), 204-216

Last update:

No citation recorded.

Last update:

No citation recorded.

As an article writer, the author has the right to use their articles for various purposes, including use by institutions that employ authors or institutions that provide funding for research. Author rights are granted without special permission.

Author who publishes a paper at JWL has the broad right to use their work for teaching and scientific purposes without the need to ask permission, including: used for (i) teaching in the author's class or institution, (ii) presentation at meetings or conferences and distributing copies to participants ; (iii) training conducted by the author or author's institution; (iv) distribution to colleagues for research use; (v) use in the compilation of subsequent authors' works; (vi) inclusion in a thesis or dissertation; (vi) reuse of part of the article in another work (with citation); (vii) preparation of derivative works (with citation); (viii) voluntary posting on open websites operated by authors or author institutions for scientific purposes (follow the CC BY-NC-SA 4.0 License).

Authors and readers can copy and redistribute material in any media or format, and mix, modify, and build material for any purpose but they must provide appropriate credit (provide article citation or content), providing links to the license, and indicate if there are changes.

The authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Wilayah dan Lingkungan (JWL). Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations.

Reproduce any part of this journal, its storage in the database or its transmission by all forms or media is permitted does not need for written permission from JWL. However, it should be cited as an honor in academic manners

JWL and the Department of Urban and Regional Planning of Diponegoro University and the Editor make every effort to ensure that there are no data, opinions, or false or misleading statements published in JWL. However, the content of the article is the sole and exclusive responsibility of each author.

The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form - Indonesian] [Copyright Transfer Form - English]. The copyright form should be signed originally and send to the Editor in the form of printed letters, scanned documents sent via email or fax.