The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)

Margaretha Annatje Rundengan; Meiske Manopo; Edryl Henok Prasetya Ponggohong

doi:10.14710/ajlm.2024.24155

DOI: https://doi.org/10.14710/ajlm.2024.24155

The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)

*Margaretha Annatje Rundengan - Manajemen Bisnis, Politeknik Negeri Manado, Indonesia

Meiske Manopo - Manajemen Bisnis, Politeknik Negeri Manado, Indonesia

Edryl Henok Prasetya Ponggohong - Manajemen Bisnis, Politeknik Negeri Manado, Indonesia

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to cite (IEEE): M. A. Rundengan, M. Manopo, and E. H. P. Ponggohong, "The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)," Asian Journal of Logistics Management, vol. 3, no. 2, pp. 90-103, Nov. 2024. https://doi.org/10.14710/ajlm.2024.24155

How to cite (APA): Rundengan, M. A., Manopo, M., & Ponggohong, E. H. P. (2024). The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit). Asian Journal of Logistics Management, 3(2), 90-103. https://doi.org/10.14710/ajlm.2024.24155

How to cite (BCREC): Rundengan, M. A., Manopo, M., Ponggohong, E. H. P. (2024). The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit). Asian Journal of Logistics Management, 3 (2), 90-103 (doi:10.14710/ajlm.2024.24155)

How to cite (Chicago): Rundengan, Margaretha A., Meiske Manopo, and Edryl H. P. Ponggohong. "The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)." Asian Journal of Logistics Management 3, no. 2 (2024): 90-103. Accessed : May 12, 2025. https://doi.org/10.14710/ajlm.2024.24155

How to cite (Vancouver): Rundengan MA, Manopo M, Ponggohong EHP. The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit). Asian Journal of Logistics Management [Online]. 2024 Nov;3(2):90-103. https://doi.org/10.14710/ajlm.2024.24155.

How to cite (Harvard): Rundengan, M. A., Manopo, M., and Ponggohong, E. H. P., 2024. The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit). Asian Journal of Logistics Management, [Online] Volume 3(2), pp. 90-103. https://doi.org/10.14710/ajlm.2024.24155 [Accessed : 12 May. 2025].

How to cite (MLA8): Rundengan, Margaretha, Meiske Manopo, and Edryl Henok Prasetya Ponggohong. "The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)." Asian Journal of Logistics Management, vol. 3, no. 2, 16 Nov. 2024, pp. 90-103 , https://doi.org/10.14710/ajlm.2024.24155. Retrieved : 12 May. 2025.

BibTex Citation Data :

@article{AJLM24155,
    author = {Margaretha Rundengan and Meiske Manopo and Edryl Ponggohong},
    title = {The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)},
    journal = {Asian Journal of Logistics Management},
  volume = {3},
    number = {2},
    year = {2024},
    keywords = {Service Quality, Customer Satisfaction, Physical Evidence, Reliability, Responsiveness, Assurance, Empathy.},
    abstract = {Service and customer satisfaction are two variables that are closely related. This is the case with employee services to customers / customers of PT Pegadaian UPC Paniki, where several service indicators such as, affect customer satisfaction. This study aims to determine the effect of service quality as measured by physical evidence, reliability, responsiveness, assurance, and empathy, on customer satisfaction at PT Pegadaian (Persero) Paniki Branch Service Unit. This type of research is qualitative and uses primary and secondary data. Secondary data is obtained from various sources such as journals and books, while primary data is obtained by distributing questionnaires to respondents. The sampling technique used simple random sampling method, obtained a sample size of 45 respondents. By using Service Quality Analysis. The results showed that physical evidence, reliability, responsiveness, assurance and empathy had a positive effect on existing customer satisfaction. This shows that PT Pegadaian (Persero) Paniki Branch Service Unit must provide better service, especially those related to customer speed and complaints arising from customers.},
   issn = {2830-1803},   pages = {90--103}  doi = {10.14710/ajlm.2024.24155},
    url = {https://ejournal2.undip.ac.id/index.php/ajlm/article/view/24155}
}

Refworks Citation Data :

@article{{AJLM}{24155}, author = {Rundengan, M., Manopo, M., Ponggohong, E.}, title = {The Effect of Service Quality on Customer Satisfaction (Case Study of Pt. Pegadaian Persero Paniki Branch Service Unit)}, journal = {Asian Journal of Logistics Management}, volume = {3}, number = {2}, year = {2024}, doi = {10.14710/ajlm.2024.24155}, url = {https://ejournal2.undip.ac.id/index.php/ajlm/article/view/24155} }

Citation Format:

Abstract

Service and customer satisfaction are two variables that are closely related. This is the case with employee services to customers / customers of PT Pegadaian UPC Paniki, where several service indicators such as, affect customer satisfaction. This study aims to determine the effect of service quality as measured by physical evidence, reliability, responsiveness, assurance, and empathy, on customer satisfaction at PT Pegadaian (Persero) Paniki Branch Service Unit. This type of research is qualitative and uses primary and secondary data. Secondary data is obtained from various sources such as journals and books, while primary data is obtained by distributing questionnaires to respondents. The sampling technique used simple random sampling method, obtained a sample size of 45 respondents. By using Service Quality Analysis. The results showed that physical evidence, reliability, responsiveness, assurance and empathy had a positive effect on existing customer satisfaction. This shows that PT Pegadaian (Persero) Paniki Branch Service Unit must provide better service, especially those related to customer speed and complaints arising from customers.

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Keywords: Service Quality, Customer Satisfaction, Physical Evidence, Reliability, Responsiveness, Assurance, Empathy.

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In Vol 3, No 2 (2024): Asian Journal of Logistics Management

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