MARKETING OF VEGETABLES THROUGH E-COMMERCE IN BALI PROVINCE

Anak Agung Inten Trisna; I Nyoman Gede Ustriana; Gede Mekse Korri Arisena

doi:10.14710/agrisocionomics.v5i1.7872

DOI: https://doi.org/10.14710/agrisocionomics.v5i1.7872

MARKETING OF VEGETABLES THROUGH E-COMMERCE IN BALI PROVINCE

*Anak Agung Inten Trisna - Department of Agribusiness, Faculty of Agriculture Universitas Udayana, Indonesia

I Nyoman Gede Ustriana - Department of Agribusiness, Faculty of Agriculture Universitas Udayana, Indonesia

Gede Mekse Korri Arisena - Department of Agribusiness, Faculty of Agriculture Universitas Udayana, Indonesia

Citation Format:

Abstract

BPS National Socioeconomic Survey of Province Bali in 2016 to 2017 years, explains the order of foodstuffs (staple foods) with the highest level of consumption after grains are vegetables.Marketing vegetable in the Province Bali were still conventional, compared to some regions in Java which was increasingly aggressively marketing agricultural products with e-commerce. The purpose of this study is to examine the profile of e-commerce users. This research was explained characteristics, marketing management activities on the e-commerce platform, easy of used, e-commerce adoption and business success. This research was conducted on the e-commerce platforms Facebook, Instagram, Tokopedia, and Shopee. The research sample of 30 vegetable traders using e-commerce, analyzed using qualitative descriptive methods and Partial Least Squares (PLS). The results showed that most traders had a relatively young age with a degree of undergraduate education. E-commerce can increase merchant income by applying management principles to the marketing process, payment, delivery, promotion, price, marketing targets and product standardization. The results of the study can provide recommendations to the younger generation that e-commerce of agricultural products in business is very promising.

Fulltext View|Download

Keywords: e-commerce; vegetables; business

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 5, No 1 (2021): Mei 2021

Recent articles

ANALYSIS OF FACTORS AFFECTING PRODUCTION AND REVENUE OF TUBEROSE (Polianthes tuberosa L.) FARMERS IN PRODUCTION CENTER OF CENTRAL JAWA FARMER SATISFACTION ANALYSIS ON RICE FARMING INSURANCE PROGRAM IN TEGAL REGENCY SUPPLY CHAIN PERFORMANCE OF ORGANIC VEGETABLES (EVIDENCE ON SMES IN MALANG CITY) More recent articles

Alhabsyi, Jihand, Resky Prabowaty, Faizal Arya Samman, And Amil Ahmad Ilham. 2014. “Perancangan E-Commerce Dengan Dukungan Layanan Cash On Delivery ( Cod ) Jurnal Tugas Akhir Teknik Informatika 2014,” 1–7
Anandhita, Vidyantina Heppy. 2013. “Studi Pemilihan Layanan Jasa Pengiriman Oleh Pelaku Bisnis Online Sebagai Sarana Distribusi Produk Menggunakan Strategi Marketing Mix Di Dki Jakarta.” Jurnal Penelitian Pos Dan Informatika 3 (1): 1–18
Gitosudarmo, Indriyo. 2008.Manajemen Pemasaran. Yogyakarta. BYFE Yogyakarta
Herdiyansyah, Rikky. 2017. “Badan Usaha Agribisnis.” Diakses melalui http://docplayer.info pada Mei 2020
Indriasti, Ratna. 2013. “Analisis Usaha Sayuran Hidroponik Pada Pt Kebun Sayur Segar Kabupaten Bogor.” Institut Pertanian Bogor
Kemp, Simon, And Sarah Moey. 2019. “E-Commerce In Indonesia.” Datarepoltal.Com. 2019
Mu’min, Abdullah, Karunia Hastuti, And Parida Angriani. 2014. “Pengaruh Diversifikasi Pertanian Terhadap Pendapatan Masyarakat Di Desa Belawang Kecamatan Belawang Kabupaten Barito Kuala.” Jurnal Pendidikan Geografi 1 (3): 8–20
Mulyasari, Hestin, Thanh Thi Bi Dan, And A. Bima Murti Wijaya. 2014. “Analisis Jenis Sistem Pembayaran Elektronik Dalam Transaksi E-Commerce Di Indonesia.” Seminar Nasional Teknologi Informasi Dan Komunikasi 2014 (Sentika): 166–73. Https://Fti.Uajy.Ac.Id/Sentika/Publikasi/Makalah/2014/(16).Pdf
Nirmala, Endar, And Ahmad Musyafa. 2017. Modul E-Commerce S1 Teknik Informatika I S1 Teknik Informatika Universitas Pamulang. Edited By Petricia Oktavia. 1st Ed. Banten: Unpan Press. Www.Unpam.Ac.Id
Prihadi, Deddy, And Agnes Dwita Susilawati. 2018. “Pengaruh Kemampuan E-Commerce Dan Promosi Di Media Sosial Terhadap Kinerja Pemasaraan.” Benefit: Jurnal Manajemen Dan Bisnis 3 (1): 15. Https://Doi.Org/10.23917/Benefit.V3i1.5647
Purwandari, Ir Suci. 2016. “Anteseden Niat Adopsi E-Commerce (Studi Kasus Pada Mahasiswa Politeknik Indonusa Surakarta).” Jurnal Sainstech Politeknik Indonusa Surakarta 1 (6): 59–72
Sa’ad, Walia Nabila. 2016. “Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Sentra Industri Keripik Pisang Bandarlampung Ditinjau Dari Etika Bisnis Islam (Studi Pada Sentra Industri Keripik Pisang Di Kota Bandarlampung).” Universitas Islam Negeri (UIN) Raden Intan
Saputra, Aldy Rinaldi, B. Lena Nuryanti, And Rd. Dian Herdiana Utama. 2018. “Pengaruh Electronic Commerce Terhadap Keberhasilan Usaha Di Kawasan Tekstil Cigondewah Kota Bandung.” Strategic : Jurnal Pendidikan Manajemen Bisnis 18 (2): 81. Https://Doi.Org/10.17509/Strategic.V18i2.17596
Setyawan, I Gusti Ngurah Adi, I Wayan Sukadana, And Made Detriasmita Saientisna. 2017. “Peran E-Commerce Terhadap Penjualan Usaha Pada Industri Pakaian Jadi Di Provinsi Bali.” E-Jurnal Ekonomi Pembangunan Universitas Udayana 6 (12): 2436–61
Tuhumury, Maisie T F. 2014. “Profil Pedagang Sayur Keliling Di Desa Poka Dan Rumahtiga Kecamatan Teluk Ambon Kota Ambon.” Budidaya Pertanian 10 (1): 30–34
Widhiarso, Wahyu. 2010. “Berkenalan Dengan Analisis Mediasi : Regresi Dengan Melibatkan Variabel Mediator.”
Wuisan, Rebecca Haelyn. 2017. Analisis Penggunaan E-Commerce Agribisnis Pada Pemasaran Bawang Merah Dan Cabai Merah (Studi Kasus Platform E-Commerce Sikumis Dan Limakilo). Institut Pertanian Bogor. Bogor. https://doi.org/10.1002/ejsp.2570

Last update:

No citation recorded.

Last update:

No citation recorded.

Copyright 2021 Agrisocionomics: Jurnal Sosial Ekonomi dan Kebijakan Pertanian
under http://creativecommons.org/licenses/by-sa/4.0.

Starting from 2021, the author(s) whose article is published in the Agrisocionomics journal attain the copyright for their article. By submitting the manuscript to Agrisocionomics, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

Their article is original, written by the mentioned author(s),
Has never been published before,
Does not contain statements that violate the law, and
Does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal.

If the article was prepared jointly by more than one author, each author submitting the manuscript warrants that they have been given permission by all co-authors to agree to copyright and license notices (agreements) on their behalf, and agree to notify the co-authors of the terms of this policy. Agrisocionomics will not be held responsible for anything that may arise because of the writer's internal dispute. Agrisocionomics will only communicate with correspondence authors.

Authors should also understand that once published, their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available. The license of published articles (and additional data) will be governed by the Creative Commons Attribution license as currently featured on the Creative Commons Attribution-ShareAlike 4.0 International License. Agrisocionomics allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Agrisocionomics to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.