Branding Tempat dan Produksi Ruang (Studi Kasus: Kawasan Cibadak, Kota Bandung)

Medina Savira; Fikri Zul Fahmi

doi:10.14710/tataloka.22.4.605-622

DOI: https://doi.org/10.14710/tataloka.22.4.605-622

Branding Tempat dan Produksi Ruang (Studi Kasus: Kawasan Cibadak, Kota Bandung)

Medina Savira - Institut Teknologi Bandung, Indonesia

*Fikri Zul Fahmi

- Institut Teknologi Bandung, Indonesia

Citation Format:

Abstract

Local governments frequently use place branding strategies to enhance regional competitiveness. One example is the Municipality of Bandung that attempted to brand Cibadak Area as Bandung’s Chinatown. The process of communication of the brand is the most important process in the effort to place branding. It is expected that the process can construct a brand image that is in accordance with the expectation of the government. It is argued that the process of communication the brand can be explained by the production of space, as the spatial production that occurs is able to construct a brand image that is accepted by society. This study aims to determine the space production process that has implications for brand image in Cibadak Area. This study uses qualitative method analysis. Based on this research, it is identified that there is a difference between the citizens perspective and the plan which is imagined by the government. This matter shows that there is a difference between brand image received by the community and brand identity desired by the government.

Fulltext View|Download

Keywords: brand communication; brand identity; brand image; place branding; production of space

Article Metrics:

Article Info

Section: Articles

Language : ID

In Vol 22, No 4 (2020): Volume 22 No. 4, November 2020

Recent articles

Evaluasi Status Keberlanjutan Penggunaan Lahan di Das Ciliwung Bagian Hulu Upaya Mendorong Kolaborasi menuju Pengembangan Struktur Ruang Bernuansa Knowledge Based di Era Disrupsi Arahan Penataan Bangunan dan Lingkungan pada Kawasan Keraton Pakunegara Tayan Kabupaten Sanggau Kalimantan Barat More recent articles

Adiprasetio, J., & Saputra, S. J. (2017). Taman Alun-Alun: Produksi Ruang (Sosial) dan Kepublikan. Common, 1(2), 118-129
Angger, N. (2017). Analisis Efek Komunikasi Citra Kreatif dalam Mewujudkan Kota Bandung sebagai Kota Kreatif. Bandung: Program Studi Perencanaan Wilayah dan Kota Institut Teknologi Bandung
Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities, and Regions. London: Palgrave Macmillan UK. Palgrave Macmillan
Ashworth, G. J., & Voogd, H. (1990). Selling the city: marketing approaches in public sector urban planning. London: Belhaven Press
Casey, E. S. (1998). The Fate of Place: A Philosophical History. Oakland: University of California Press
Corbin, J., & Strauss, A. (1990). Grounded Theory Research: Procedures, Canons, and Evaluative Criteria. Qualitative Sociology, 13(1), 3-21
Dey, I. (2005). Qualitative Data Analysis: A User-Friendly Guide for Social Scientists. Taylor & Francis Group
Dinnie, K. (2011). City Branding Theory and Cases. New York: Palgrave Macmillan
Dixon, J., & Durrheim, K. (2004). Dislocating identity: Desegregation and the transformation place. Journal of Environmental Pyschology, 24(4) 455-473
Donner, M., Horlings, L., Fort, F., & Vellema, S. (2017). Place branding, embeddedness and endogenous rural development: Four European cases. Place Branding and Public Diplomacy, 13(4), 273–292. https://doi.org/10.1057/s41254-016-0049-z
Goonewardena, K., Kipfer, S., Milgrom, R., & Schmid, C. (2008). Space, Difference, Everyday Life Reading Henry Lefebvre. New York: Routledge
Gorman, G. E., & Clayton, P. (2005). Qualitative research for the information professional: A practical handbook. Facet
Hankinson, G., & Cowking, P. (1993). Branding in action: Cases and strategies for profitable brand management. McGraw-Hill Book
Hay, I. (2010). Qualitative Research Methods in Human Geography. Oxford University Press
Hubbard, P., & Sanders, T. (2003). Making Space for Sex Work: Female Street Prostitution and the Production of Urban Space. Journal of Urban and Regional Research, 27(1), 75-89
Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73. https://doi.org/10.1057/palgrave.pb.5990005
Kavaratzis, M. (2012). From “necessary evil” to necessity: Stakeholders’ involvement in place branding. Journal of Place Management and Development, 5(1), 7–19. https://doi.org/10.1108/17538331211209013
Kavaratzis, M, & Ashworth, G. J. (2005). City Branding: An Effective Assertion of Identity or A Transitory Marketing Trick? CITY BRANDING, 9
Knox, S., & Bickerton, D. (2003). The six conventions of corporate branding. European Journal of Marketing, 37(7/8), 998–1016. https://doi.org/10.1108/03090560310477636
Korpela, K. M. (1989). Place-identity as a product of environmental self-regulation. Journal of Environmental Psychology, 9(3), 241-256
Kotler, P., Haider, D. H., & Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. The Free Press
Lefebvre, H. (1991). The production of space (D. Nicholson-Smith, Trans.). Blackwell
Middleton, A. C. (2011). City Branding and Inward Investment. In K
Dinnie (Ed.), City Branding Theory and Cases. Palgrave Macmillan
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis. SAGE
Moilanen, T., & Rainisto, S. (2009). How to Brand Nations, Cities and Destinations. Palgrave Macmillan UK. https://doi.org/10.1057/9780230584594
Prasetyo, F. A. (2014). Car Free Day: Kontestasi Ruang Ketiga sebagai Fenomena Produksi Ruang Publik Perkotaan di Kota Bandung. Bandung: Program Magister Perencanaan Wilayah dan Kota Institut Teknologi Bandung
Purwanto, E. (2014). Privatisasi Ruang Publik dari Civic Centre menjadi Central Business District (Belajar dari Kasus Kawasan Simpang Lima Semarang). Jurnal Tataloka, 16(3), 154-167
Rahmat, Y. M., & Salamah, U. (2014). Branding Tempat: Membangun Kota, Kabupaten, dan Provinsi Berbasis Identitas. Jakarta: Makna Informasi
Setiawan, A. (2017). Produksi Ruang Sosial sebagai Konsep Pengembangan Ruang Perkotaan (kajian atas Teori Ruang Henry Lefebvre). Haluan Sastra Budaya, 33(11), 1-11
Simanjuntak, A. W., & Kurniawan, R. K. (2017). Produksi Ruang "Ngamen" pada Ruang Publik Kota. Depok: Program Magister Arsitektur Universitas Indonesia
Sita, M. (2010). Klaim terhadap Ruang "Studi Kasus pada Rusun Sukaramai Medan". Depok: Program Magister Arsitektur Universitas Indonesia
Soja, E. W. Thirdspace: Journey to Los Angeles and Other Real-and-Imagined Places. 1996. Cambridge: Blackwell Publshers
Sutriadi, R. (2018). Perencanaan Kota Abad 21: Inovasi dan Tujuan Pembangunan Berkelanjutan. ITB Press
Yiftachel, O., & Yacobi, H. (2003). Urban ethnocracy: ethnicization and the production of space in an Israeli 'mixed city' . Environment and Planning D: Society and Space, 21(6), 673-693
Yin, R. K. (2018). Case study research and applications: Design and methods (Sixth edition). SAGE

Last update:

No citation recorded.

Last update:

No citation recorded.

As an article writer, the author has the right to use their articles for various purposes, including use by institutions that employ authors or institutions that provide funding for research. Author rights are granted without special permission.

Author who publishes a paper at Tataloka has the broad right to use their work for teaching and scientific purposes without the need to ask permission, including: used for (i) teaching in the author's class or institution, (ii) presentation at meetings or conferences and distributing copies to participants ; (iii) training conducted by the author or author's institution; (iv) distribution to colleagues for research use; (v) use in the compilation of subsequent authors' works; (vi) inclusion in a thesis or dissertation; (vi) reuse of part of the article in another work (with citation); (vii) preparation of derivative works (with citation); (viii) voluntary posting on open websites operated by authors or author institutions for scientific purposes.

Authors and readers can copy and redistribute material in any media or format, and mix, modify, and build material for any purpose but they must provide appropriate credit (provide article citation or content), providing links to the license, and indicate if there are changes.

The authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Tataloka . Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations.

Reproduce any part of this journal, its storage in the database or its transmission by all forms or media is permitted does not need for written permission from Tataloka . However, it should be cited as an honor in academic manners

Tataloka and the Department of Urban and Regional Planning of Diponegoro University and the Editor make every effort to ensure that there are no data, opinions, or false or misleading statements published in Tataloka. However, the content of the article is the sole and exclusive responsibility of each author.

The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form - Indonesian] [Copyright Transfer Form - English]. The copyright form should be signed originally and send to the Editor in the form of printed letters, scanned documents sent via email or fax.