THE IMAGE OF KAMPUNG BALUWARTI AS A JAVANESE CULTURAL EDU-TOURISM DESTINATION BASED ON THE CULTURE OF SURAKARTA SUNANATE PALACE
Kampung Baluwarti is a cultural edu-tourism destination in Surakarta City, Central Java, Indonesia. Systematically, this study aims to: 1) identify the characteristics of the tourism products of Kampung Baluwarti; 2) study the development strategies of the image of Kampung Baluwarti as a cultural edu-tourism destination in Surakarta and formulate the cultural education tour packages that are tailored to existing potentials, environment, and regional planning. The research applied a descriptive-qualitative method with PASOLP (Product Analysis of Outdoor Leisure Planning Sequence) which offers a creative, pragmatic, and operational approach to modern tourism area planning. In this case, the research conducted two PASOLP stages: defining the object and attraction and providing recommendations on the needs and priorities. The data collection technique was conducted by collecting the necessary information through interviews with key informants. Field observation carried out the existing condition. Besides, a literature study was used to dig up literary information related to Kampung Baluwarti that was not obtained in interviews and observation. Besides, a literature study was used to explore literary information related to Kampung Baluwarti that was not obtained in interviews and observation. The results show that the tourism products, in this case, have multiple roles: not only for conservation and preservation purposes but also for improving the economy of the local people living in the area. Development strategies that are tailored to product characteristics, local community conditions, and planning are formulated with Javanese traditional tour packages that can form the image of Kampung Baluwarti as a cultural edu-tourism destination in Surakarta. Therefore, cultural edu-tourism destination carries the appropriate concept in developing tourism strategies based on the Javanese culture of Surakarta Sunanate Palace.
Cavalheiro, M. B., Joia, L. A., & Cavalheiro, G. M. d. C. (2019). Towards a Smart Tourism Destination Development Model: Promoting Environmental, Economic, Socio-Cultural and Political Values. Tourism Planning & Development, 17(3), 237-259. Doi: 10.1080/21568316.2019.1597763
Eusébio, C., Vieira, A. L., & Lima, S. (2018). Place Attachment, Host–Tourist Interactions, and Residents’ Attitudes Towards Tourism Development: The Case of Boa Vista Island in Cape Verde. Journal of Sustainable Tourism, 26(6), 890-909. Doi: https://Doi.org/10.1080/09669582.2018.1425695
Gunardi, G. (2010). Identifikasi Potensi Kawasan Wisata Kali Pasir, Kota Tagerang. Jurnal Planesa, 1(1), 28-35.
Kraftchick, J. F., Byrd, E. T., Canziani, B., & Gladwell, N. J. (2014). Understanding Beer Tourist Motivation. Tourism Management Perspectives, 12, 41-47. Doi: https://Doi.org/10.1016/j.tmp.2014.07.001
Lam, J., Ariffin, A. A. M., & Ahmad, A. H. (2011). Edutourism: Exploring The Push-Pull Factors in Selecting a University. International Journal of Business & Society, 12(1), 63-78.
Lawson, F., & Baud-Bovy, M. (1977). Tourism and Recreation Development, A Handbook of Physical Planning. London: Architectural Press.
Lin, Y.-S., & Huang, J.-Y. (2006). Internet Blogs as a Tourism Marketing Medium: A Case Study. Journal of Business Research, 59(10-11), 1201-1205. Doi: https://Doi.org/10.1016/j.jbusres.2005.11.005
Marlina, A. (2020). What are The Most Enduring Elements in The Traditional City of Surakarta? A Case Study of Kampong Baluwarti Within The Surakarta Sunanate Palace. Paper presented at the IOP Conference Series: Earth and Environmental Science.
McGladdery, C. A., & Lubbe, B. A. (2017). Rethinking Educational Tourism: Proposing A New Model and Future Directions. Tourism Review, 72(3), 319-329. Doi: https://Doi.org/10.1108/TR-03-2017-0055
Nasruddin, N., Normelani, E., & Kumalawati, R. (2019). Strategy for The Development of Kampung Sasirangan as Edutourism Village. Journal of Indonesian Tourism and Development Studies, 7(3), 205-210.
Organisation for Economic Co-operation and Development. (2019). Education at a Glance 2019: OECD Indicators. Paris, France: OECD Publishing.
Purwanto, M. R. (2017). Acculturation between Islamic Teaching and Javanese Tradition in Mubeng Beteng Ritual among Moslems in Yogyakarta Indonesia. Paper presented at the Proceeding of 4th International Conference on Humanities, Social Sciences and Education (ICHSSE-17), Dubai (UAE).
Rajesh, R. (2013). Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model. PASOS. Revista de Turismo y Patrimonio Cultural, 11(3), 67-78.
Ritchie, B. W., Carr, N., & Cooper, C. P. (2003). Managing Educational Tourism (Vol. 10). Clevedon, UK: Channel View Publications.
Robbie, D. (2008). Touring Katrina: Authentic Identities and Disaster Tourism in New Orleans. Journal of Heritage Tourism, 3(4), 257-266. Doi: https://Doi.org/10.1080/17438730802366557
Rohmawati, D. (2016). Kampung Wisata Baluwarti. Retrieved from http://dyahrohma.blogspot.com/2016/11/kampung-wis-ata-baluwarti.html
Sánchez-Cañizares, S. M., & López-Guzmán, T. (2012). Gastronomy as A Tourism Resource: Profile of The Culinary Tourist. Current issues in tourism, 15(3), 229-245. Doi: https://Doi.org/10.1080/13683500.2011.589895
Tanaamah, A. R., & Wenas, M. B. (2014). Javanese Culture Digitalization in A Knowledge Management Framework At Kasunanan Surakarta Palace. International Journal of Computer Science Issues (IJCSI), 11(3), 125-133.
Villarejo-Ramos, A. F., & Sanchez-Franco, M. J. (2005). The Impact of Marketing Communication and Price Promotion on Brand Equity. Journal of Brand Management, 12(6), 431-444.
Wahab, S. (1992). Manajemen Kepariwisataan. Translated by F. Gromang. Jakarta Pradnya Paramita.
Wiryomartono, A. (1995). Seni Bangunan dan Seni Binakota di Indonesia. Jakarta: PT Gramedia Pustaka Utama.
- There are currently no refbacks.
Copyright (c) 2021 Jurnal Pengembangan Kota
License URL: http://creativecommons.org/licenses/by-nc-sa/4.0