skip to main content

Penerapan Metode Quantitative Strategic Planning Matrix (QSPM) dalam Pengembangan Stategi Bisnis Minuman: Studi Kasus Kedai Minum Arah Coklat

*Muhammad Aryo Ryandanu Suryo  -  Department of Management, Universitas Diponegoro, Indonesia
Shoimatul Fitria orcid  -  Department of Management, Universitas Diponegoro, Indonesia

Citation Format:
Abstract

Arah Coklat chocolate shop is a business that offers modern chocolate drinks and other modern beverages operating on Bulusan Selatan Raya Street, Tembalang District, Semarang City, Central Java. This research was conducted to find out how the business position of Arah Coklat in QSPM Matrix, How alternative strategies for Arah Coklat based on QSPM Matrix, and how is the action plan of Arah Coklat based on QSPM Matrix. This research was conducted on Arah Coklat Chocolate Shop located on Bulusan Selatan Raya Street, Tembalang District, Semarang City as the main object of the research. The research technique used is a descriptive qualitative approach in the form of a case study. The data analysis method used in this study is QSPM Matrix analysis. The implementation of market penetration as alternative strategies based on the results of the QSPM Matrix analysis succeeded in increasing sales of Arah Coklat quite significantly. However, the market penetration strategy has not been able to overcome the problem of losses that are still experienced by Arah Coklat until now.


Keywords: Modern Beverage, QSPM, Market Penetration, Sales.


Fulltext View|Download
  1. Mallick, S. K., Rudra, S., & Samanta, R. (2020). Sustainable ecotourism development using SWOT and QSPM approach: A study on Rameswaram, Tamil Nadu. International Journal of Geoheritage and Parks, 8(3), 185–193. https://doi.org/10.1016/j.ijgeop.2020.06.001
  2. Statista.com. (2023,10,06) food & drink – Indonesia. https://www.statista.com/outlook/dmo/app/food-drink/indonesia
  3. Prayudi, D., & Yulistria, R. (2020). Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 225. https://doi.org/10.30588/jmp.v9i2.516
  4. GoodStats.id. (2023,11,23) Apa Jenis Minuman Favorit Masyarakat Indonesia di Tahun 2022?. https://goodstats.id/article/apa-jenis-minuman-favorit-masyarakat-indonesia-di-tahun-2022-s2gWd
  5. Zulkarnain, A., Wahyuningtias, D., & Putranto, T. S. (2018). Analysis of IFE, EFE and QSPM matrix on business development strategy. IOP Conference Series: Earth and Environmental Science, 126(1). https://doi.org/10.1088/1755-1315/126/1/012062
  6. Thongsookularn, S. (2019). Strategic formulation meaning, definition and explanation. Humanities, Arts and Social Sciences Studies, 19(3), 418–431. https://doi.org/10.14456/hasss.2019.20
  7. Amirshenava, S., & Osanloo, M. (2022). Strategic planning of post-mining land uses: A semi-quantitative approach based on the SWOT analysis and IE matrix. Resources Policy, 76. https://doi.org/10.1016/j.resourpol.2022.102585
  8. Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215–251. https://doi.org/10.1108/17554251011064837
  9. Huang, H. C., Lai, M. C., Lin, L. H., & Chen, C. T. (2013). Overcoming organizational inertia to strengthen business model innovation: An open innovation perspective. Journal of Organizational Change Management, 26(6), 977–1002. https://doi.org/10.1108/JOCM-04-2012-0047
  10. Ahmad, A. (2015). Business intelligence for sustainable competitive advantage. Advances in Business Marketing and Purchasing, 22A, 3–220. https://doi.org/10.1108/S1069-096420150000022014
  11. Data Indonesia.id. (2023,09,26). Industri Makanan dan Minuman Tumbuh 4.62% pada Kuartal II/2023. https://dataindonesia.id/industri-perdagangan/detail/industri-makanan-dan-minuman-tumbuh-462-pada-kuartal-ii2023
  12. Katadata.co.id. (2023,10,06). Seberapa Sering Konsumen Minum Boba, Es Kopi, dan Es Teh Kekinian?. https://databoks.katadata.co.id/datapublish/2022/10/17/seberapa-sering-konsumen-minum-boba-es-kopi-dan-es-teh-kekinian
  13. Badan Pusat Statistik Kota Semarang. Kota Semarang dalam Angka 2022 (Semarang Municipality in Figures 2022). Badan Pusat Statistika
  14. David, Fred R. 2008. Konsep Manajemen Strategis, ed. ke-12. Terjemahan: Dono Sunardi. Penerbit Salemba Empat, Jakarta
  15. Bigliardi, B., Ferraro, G., Filippelli, S., & Galati, F. (2020). The past, present and future of open innovation. In European Journal of Innovation Management (Vol. 24, Issue 4, pp. 1130–1161). Emerald Group Holdings Ltd. https://doi.org/10.1108/EJIM-10-2019-0296
  16. Marketdataforecast.com. (2023,02,25). Asia Pasific Chocolate Powdered Drinks Market. https://www.marketdataforecast.com/market-reports/apac-chocolate-powdered-drinks-market
  17. Badan Pusat Statistik. ( 2024, 03,18). Jumlah Penduduk menurut Kelompok Umur dan Jenis Kelamin, Semarang, 2022. Jumlah Penduduk menurut Kelompok Umur dan Jenis Kelamin, di SEMARANG - Dataset - Long Form Sensus Penduduk 2020 - Badan Pusat Statistik (bps.go.id)
  18. Nova, R. I., & Chaidir, R. (2021). Penerapan Quantitative Strategic Planning Matrix (QSPM) Untuk Merumuskan Strategi Bisnis (Vol. 20, Issue 1). http://ejournal.upi.edu/index.php/manajerial
  19. Antaranews.com. (2024, 03,25). Industry Mamin Nasional Diprediksi Naik 7%. 2024, industri mamin nasional diprediksi naik 7% - ANTARA News

Last update:

No citation recorded.

Last update:

No citation recorded.

slot gacor slot