The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from FMCG industry in Indonesia | Sinurat | Diponegoro International Journal of Business

The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from FMCG industry in Indonesia Download

View statistics

Diponegoro International Journal of Business (e-ISSN: 2580-4995) is published by Department of Management, Faculty of Economics and Business, Universitas Diponegoro under Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright ©2024 Universitas Diponegoro. Powered by Public Knowledge Project OJS and Mason Publishing OJS theme.