ANALISIS PERBEDAAN SEBELUM DAN SESUDAH PENGGUNAAN MEDIA SOSIAL TERHADAP PERKEMBANGAN USAHA CATERING DI KOTA SEMARANG

Abstract

The development of social media over the past few years has a major impact on various sectors. The catering entrepreneurs in Semarang are one of the groups that get the impact. The adoption of social media in catering businesses have a positive and negative impact on the development of catering businesses in the Semarang.  This study aims to analyze differences before and after the use of social media to the development of catering businesses in the Semarang. This study uses primary data by distributing questionnaires to 69 respondents of catering entrepreneurs in Semarang City. The results of  69 respondents examined showed that the level of significance that showed <0.05 means that there was a significant differences, this shows a differences in turnover rate, profit, amount of production, and number of labour due to the use of social media in a catering business in Semarang City.