DOI: https://doi.org/10.14710/agrisocionomics.v9i3.26013

The Process Adoption And Diffusion Of Greenhouse Innovations Melon (Cucumis Melo L.) Culvation In Lamongan Regency

*Rizqi Ardial Akbar  -  Department of Sociology, Faculty of Agriculture, Brawijaya University, Lowokwaru, Malang, Indonesia, Indonesia
Kliwon Hidayat  -  Department of Sociology, Faculty of Agriculture, Brawijaya University, Lowokwaru, Malang, Indonesia, Indonesia
Keppi Sukesi  -  Department of Sociology, Faculty of Agriculture, Brawijaya University, Lowokwaru, Malang, Indonesia, Indonesia
Open Access Copyright 2025 Agrisocionomics: Jurnal Sosial Ekonomi Pertanian under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

Melon cultivation by farmers was initially only to fill empty land during the dry season because it was rain-fed land. After that, farmers continued even though it was not in the dry season because the price was high and stable. However, the results in the rainy season were not optimal, and pests were increasingly uncontrollable. Farmers continued to seek information and solutions until finally greenhouse technology emerged, but farmers needed a process to be able to optimise it. The objectives of this study were (1) to explain the adoption process of farmers in Lamongan Regency in accepting progress in greenhouse-based melon cultivation. (2) To explain the mechanism of greenhouse innovation diffusion in melon farming in Lamongan Regency. This study used a qualitative methodology. Determination of key informants using purposive sampling and for supporting informants using snowball sampling. Data collection techniques included observation, interviews, documentation, and literature reviews. The Miles and Huberman interactive model was used to analyse the data. The results of this study indicate that the adoption process of greenhouse innovation comes from farmers' initiatives to overcome the challenges of plant pests (OPT) and extreme climates. Farmers adopt this innovation optionally, and the majority of farmers continue to adopt it because of the more guaranteed production results. Some expand the scale of the greenhouse and market the results through agrotourism, social media, or cooperation with companies. However, some farmers do not continue due to limited capital and financial risks. The process of innovation diffusion is carried out through communication channels; one of the most effective is interpersonal communication, then through social media such as WhatsApp, Facebook, Instagram, and YouTube. The high initial capital for greenhouses is an obstacle for some farmers, so financial support, such as soft loans or subsidies from the government to increase adoption.

Fulltext View|Download
Keywords: Adoption, Grenhouse, Inovation

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
Analysis of Qr Code Technology Acceptance in Cocoa Production Forecasting Based on Motivation, Farmer Characteristics, and Innovation Nature Priority Development of Dairy Farming Business to Support Government Policies in The Special Region of Yogyakarta And Central Java The Impact of the Effectiveness of Fertilizer Subsidy Policy Implementation on the Technical Efficiency of Corn Farmers in Pamekasan Regency More recent articles
  1. Alkornia, S. (2018). Difusi Inovasi Teknologi Green House di Kalangan Petani Mangga (Studi Kualitatif terhadap Upaya Pengembangan Green House di SKB Situbondo). KANAL: Jurnal Ilmu Komunikasi, 5(1). https://doi.org/10.21070/kanal.v5i1.1462
  2. Bambang, S., Mangaras, Y. F., & Indah, W. (2022). Budidaya Melon Hidroponik Dengan Smart Farming. In Lppm Upn “Veteran” Yogyakarta. LPPM UPN “Veteran” Yogyakarta
  3. Chuang, J. H., Wang, J. H., & Liou, Y. C. (2020). Farmers’ knowledge, attitude, and adoption of smart agriculture technology in Taiwan. International Journal of Environmental Research and Public Health, 17(19). https://doi.org/10.3390/ijerph17197236
  4. Dan Martina, Z. (2016). Analysis of Innovation Adoption of Agricultural Extension in The District North Aceh in Supporting of Food Sovereignty. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis
  5. Dwi Cahyani, R., Hidayat, K., & Kustanti, A. (2024). Adoption Of Melon (Cucumis Melo L.) Cultivation Innovations With Greenhouse Technology In Wates District, Blitar Regency. Jurnal Ekonomi Pertanian Dan Agribisnis (JEPA), 8(2), 579–589. https://doi.org/10.21776/ub.jepa.2024.008.02.14
  6. Fadeyi, O. A., Ariyawardana, A., & Aziz, A. A. (2022). Factors influencing technology adoption among smallholder farmers: a systematic review in Africa. Journal of Agriculture and Rural Development in the Tropics and Subtropics, 123(1). https://doi.org/10.17170/kobra-202201195569
  7. Febryanto, P. (2020). Adopsi Inovasi Program Sayur Organik Di Kampung Sayuran Organik. Publikasi Ilmiah UMS
  8. Geleta, S., Natcher, D., & Henry, C. J. (2023). The effect of information networks on the scaling out of new agricultural technologies: The case of pulse variety adoption in Southern Ethiopia. Journal of Rural Studies, 99. https://doi.org/10.1016/j.jrurstud.2023.02.012
  9. Harta, L., Putra Utama, S., & Zulkarnain Yuliarso, M. (2021). Faktor-Faktor yang Mempengaruhi Adopsi Inovasi SITT Sapi Potong di Kabupaten Bengkulu Selatan. Jurnal Penyuluhan, 17(2). https://doi.org/10.25015/17202134152
  10. Iswandi, R. M., Dhian Herdhiansyah, Asriani, A., Midi, L. O., Yunus, L., Yusriadin, Y., & Nafilawati, N. (2023). Inovasi Pemasaran Tanaman Melon Hidroponik Dalam Greenhouse Melalui Marketplace Facebook. Jurnal Abdi Insani, 10(4). https://doi.org/10.29303/abdiinsani.v10i4.1211
  11. Mulyani, E., Hermanto, R., Natalliasari, I., & Khairul A, M. A. (2021). Optimalisasi Teknologi Hydroponic dengan Pembangunan Greenhouse sebagai Solusi Ketahanan Pangan di Masa Pandemi. Jurnal Abdi Masyarakat Indonesia, 1(2). https://doi.org/10.54082/jamsi.138
  12. Nora, S., Yahya, M., Mariana, M., Herawaty, H., & Ramadhani, E. (2020). Teknik Budidaya Melon Hidroponik dengan Sistem Irigasi Tetes (Drip Irrigation). Agrium, 23(1)
  13. Nurhidayati, T., Shovitri, M., Kuswytasari, N. D., Zulaika, E., Alami, N. H., Luqman, A., Ermavitalini, D., Purwani, K. I., Muslihatin, W., Farid, I. W., Priananda, C. W., & Fatmawati, S. (2023). Pemanfaatan Greenhouse sebagai Wahana Edukasi di Desa Kebontunggul Kecamatan Gondang Kabupaten Mojokerto. Sewagati, 7(6). https://doi.org/10.12962/j26139960.v7i6.515
  14. Putra, A., Putri Suci Asriani, & Musriyadi Nabiu. (2023). The Effectiveness Of The Role Of Farmers’ Group On The Performance Of Rice Farming In Kemumu Village, Arma Jaya District, North Bengkulu Regency. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 71–88. https://doi.org/10.31186/jagrisep.22.01.71-88
  15. Rahmah, F. D. A., Arifin, M. Z., & Anam, K. (2019). Proses Adopsi Inovasi Pupuk Cair Organik Mikro Organisme Lokal (Mol) di Kelurahan Gebang Kecamatan Patrang Kabupaten Jember. JURNAL AGRICA, 12(1). https://doi.org/10.31289/agrica.v12i1.2016
  16. Riansyah, A., Sagaf, M., & Ismail, M. (2023). Penerapan Teknologi Smart Greenhouse Berbasis Photovoltaic dan IoT pada Budidaya Sayuran Hidroponik di Desa Pekalongan Jepara. Abdimas Universal, 5(2). https://doi.org/10.36277/abdimasuniversal.v5i2.342
  17. Sirajuddin, Z. (2021). Adopsi Inovasi Jajar Legowo oleh Petani di Desa Balahu, Kabupaten Gorontalo. AGRIEKONOMIKA, 10(1). https://doi.org/10.21107/agriekonomika.v10i1.10133
  18. Sri Wulandari, A., & Kurniati, D. (2024). The Influence Of Attitude On Farmers’ Decision-Making Process In Using Certified Quality Seeds In Hilly Areas. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 23(02), 501–528. https://doi.org/10.31186/jagrisep.23.02.501-528
  19. Sugiyono. (2020). Metode Penelitian Kuantitatif Kualitatif dan R&D. In Alfabeta. Alfabeta
  20. Syaiful, A., Suroso, B., Wijaya, I., Iwan, M., & Jalil, A. (2024). Peran Nutrisi Terhadap Serangan Hama dan Penyakit Tanaman Jagung Pada Berbagai Kondisi Tanah The Role of Nutrition in Pest and Disease Attacks of Corn Plants in Various Soil Conditions. Journal of Agricultural Sciences, 1, 2024. http://jurnal.unmuhjember.ac.id/index.php/AGRITROP
  21. Tara, P., Sarom, M., Thavarak, H., Sophoanrith, R., Kong, S., & Bustamam, H. (2024). Perception And Adoption Of Upland Cropping Systems In South-East Cambodia. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 259–280. https://doi.org/10.31186/jagrisep.23.01.259-280
  22. Widjayanthi, L., & Asdi Mauladani, Z. (2021). Teknologi Sistem Boster Pada Budidaya Lele: Dalam Perspektif Komunikasi Di Desa Jambewangi Kecamatan Sempu Kabupaten Banyuwangi Booster System Technology on Catfish Cultivation: In Term of Communication Perspective in Jambewangi Village, Sempu Sub District, Banyuwangi District. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 20(1), 141–156. https://doi.org/10.31186/jagrisep.20.1.141-156

Last update:

No citation recorded.

Last update:

No citation recorded.