DOI: https://doi.org/10.14710/agrisocionomics.v9i2.24311

REVEALING THE POTENTIAL OF INDONESIAN COFFEE: ANALYSIS OF COMPETITIVENESS IN THE INTERNATIONAL MARKET

*Ni Made Ayu Vionita Dewi orcid  -  Department of Agribusiness, Universitas Udayana, Jl. P.B. Sudirman, Dangin Puri Kelod, Denpasar, Bali, Indonesia. 80234, Indonesia
Ketut Budi Susrusa orcid scopus  -  Department of Agribusiness, Universitas Udayana, Jl. P.B. Sudirman, Dangin Puri Kelod, Denpasar, Bali, Indonesia. 80234, Indonesia
Gede Mekse Korri Arisena orcid scopus  -  Department of Agribusiness, Universitas Udayana, Jl. P.B. Sudirman, Dangin Puri Kelod, Denpasar, Bali, Indonesia. 80234
Suryani Nurfadillah orcid scopus  -  Department of Agribusiness, Universitas Diponegoro, Jl. Prof Soedarto, Tembalang, Semarang, Indonesia 50275, Indonesia
Kadhung Prayoga orcid scopus  -  Department of Agribusiness, Universitas Diponegoro, Jl. Prof Soedarto, Tembalang, Semarang, Indonesia 50275, Indonesia
Open Access Copyright 2025 Agrisocionomics: Jurnal Sosial Ekonomi Pertanian under http://creativecommons.org/licenses/by-sa/4.0.

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Abstract

This research aims to analyze the competitiveness, and the factors influencing competitiveness, and to determine the position of Indonesian coffee exports in the international market in 2001-2022. The coffee product analyzed used HS code 0901. This research employed three calculation methods: Revealed Comparative Advantage (RCA) to measure comparative advantage, the Error Correction Model (ECM) to identify the factors affecting competitiveness, and the Trade Specialization Index (TSI) to determine the position of Indonesian coffee exports. The RCA value of this study indicated that coffee commodities have a comparative advantage with a value >1. The Trade Specialization Index (TSI) value showed that Indonesian coffee commodities are in the maturation stage, with a value of 0.9 < TSI ≤ 1. The ECM analysis indicated that competitiveness factors, export value, export volume, and GDP have an impact on the competitiveness of Indonesian coffee in the international market.

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Keywords: coffee; competitiveness; RCA; ECM; ISP
Funding: Universitas Udayana under contract 583/UN14/HK/2024

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