skip to main content

VISITOR’S PERCEPTION OF PAGILARAN TEA GARDEN AGROTOURISM

Muhammad Aulia Rachman  -  Agribusiness Study Program, Faculty of Animal and Agricultural Sciences, Universitas Diponegoro, Semarang, Central Java, Indonesia, Indonesia
Kadhung Prayoga  -  Agribusiness Study Program, Faculty of Animal and Agricultural Sciences, Universitas Diponegoro, Semarang, Central Java, Indonesia, Indonesia
*Joko Mariyono orcid scopus publons  -  Agribusiness Study Program, Faculty of Animal and Agricultural Sciences, Universitas Diponegoro, Semarang, Central Java, Indonesia, Indonesia
Open Access Copyright 2023 Agrisocionomics: Jurnal Sosial Ekonomi Pertanian under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

Visitors to tourism objects have the motivation and perception of traveling. Therefore, a study is needed to analyze visitors' perceptions that arise from the visitors and the push and pull factors that influence the motivation of visitors to the Pagilaran Tea Garden Agrotourism. This study aims to analyze the perceptions and motivations that develop in the decisions of visitors when traveling, as well as to analyze the influence of perceptions, motivations, age, education, income, distance, and gender on the interest in revisiting. The research was conducted in March 2022 at Pagilaran Tea Garden Agrotourism, Keteleng Village, Blado District, Batang Regency, Central Java. The research method used is descriptive quantitative research by distributing questionnaires to 97 respondents selected by the incidental sampling method. The perception data analysis technique is frequency tabulation using Likert scale scoring with a number line, motivation data with the Guttman scale, and ordinary least square techniques using the SPSS application software. The study found that visitors were satisfied based on a perception score of 74% and a motivation score of 85%. Of the variables perception, motivation, age, education, income, distance, and gender, obtained from multiple linear regression tests, income and gender variables have positive values on the F test for all variables that affect the interest in revisiting, as well as on the results of the t-test. It stated that only perception, income, and distance variables were significant.

Fulltext View|Download
Keywords: agrotourism, motivation, perception, tea garden, visitors

Article Metrics:

  1. Abdillah, Y. F. 2017. Pengaruh Citra Destinasi dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Wisata B29 Lumajang
  2. Arfani, M. 2020. Pengaruh persepsi daya tarik objek wisata dan motivasi wisatawan terhadap minat kunjung ulang objek wisata Dermaga Kereng Bangkirai (Doctoral dissertation, IAIN Palangka Raya)
  3. Arikunto, S. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta
  4. Arikunto, S. 2012. Penelitian tindakan kelas
  5. Asmin, F. 2018. Ekowisata dan Pembangunan Berkelanjutan: Dimulai dari Konsep Sederhana. Padang: Universitas Andalas
  6. Astuti, S. N. D., and Yuliawati, Y. 2018. Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Kunjungan Wisata Di Agrowisata Kabupaten Semarang. Jurnal Agribisnis Terpadu, 11(2), 241-259
  7. Bappeda, 2016. Penyusunan Dokumen Kawasan Strategis Pengembangan Wisata Pagilaran Kabupaten Batang
  8. Darsono, K. & Bahri, A. S. 2020. Analisis motivasi pelanggan datang ke fun world central park Jakarta Barat. Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services, 2(2)
  9. Dharmawan, K. S., & Sunaryanto, L. T. 2020. Faktor-Faktor yang Mempengaruhi Sikap Pemuda terhadap Pekerjaan di Bidang Pertanian di Desa Bringin Kecamatan Bringin Kabupaten Semarang. AGRINESIA: Jurnal Ilmiah Agribisnis, 4(2), 134-141
  10. Dwiridotjahjono, J., Arifin, A. Z., Sasongko, P. E. & Santoso, W. 2017. Pengembangan agroekowisata berbasis perkebunan kopi rakyat di Kecamatan Tutur, Kabupaten Pasuruan. Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat, 3(2), 157-165
  11. Fandeli, C. 1995. Dasar-dasar Manajemen Kepariwisataan Alam. Yogyakarta: Penerbit Liberty
  12. Ferinia, R., Tanjung, R., Purba, B., Lestari, N., Mastuti, R., Utami, N. R., dan Dewi, I. K. 2021. Perilaku Konsumen Kepariwisataan. Medan: Yayasan Kita Menulis
  13. Ghozali, I. 2009. Ekonometrika Teori, Konsep danAplikasi dengan SPSS17. Semarang: BadanPenerbit Universitas Diponegoro
  14. Hasbi, E. N. 2016. Pusat Wisata Kuliner di Kota Makassar (Doctoral dissertation, Universitas Islam Negeri Alauddin Makassar)
  15. Hardiyati, R., and Khasanah, I. 2010. Analisis pengaruh kualitas pelayanan terhadap kepuasan konsumen menggunakan jasa penginapan (villa) agrowisata kebun teh pagilaran (Doctoral dissertation, Universitas Diponegoro)
  16. Hooper, J. 2015. A destination too far? Modelling destination accessibility and distance decay in tourism. GeoJournal, 80(1), 33-46
  17. Husein, K. A., Jeddawi, M. & Tahir, I. 2019. Pengembangan Objek Wisata Bahari Berbasis Kearifan Lokal Di Kota Ternate Provinsi Maluku Utara. Visioner: Jurnal Pemerintahan Daerah di Indonesia, 11(5), 859-865
  18. Karayilan, E. & Cetin, G. 2016. Tourism destination: Design of experiences. In The handbook of managing and marketing tourism experiences. Emerald Group Publishing Limited
  19. Long, P. & Morpeth, N. 2016. Tourism and the Creative Industries. London: Routledge
  20. Oktamawati, M. 2019. Pengaruh Karakter Eksekutif, Komite Audit, Ukuran Perusahaan, Leverage, Pertumbuhan Penjualan, Dan Profitabilitas Terhadap Tax Avoidance. Jurnal Akuntansi Bisnis, 15(1), 23-40
  21. Suwena, I Ketut. Widyatmaja & I Gusti Ngurah. 2017. Pengetahuan Dasar Ilmu Pariwisata. Denpasar: Pustaka Larasan
  22. Paringan, A. M. V. 2016. Estimasi Nilai Ekonomi Agrowisata Belimbing Karangsari Kota Blitar Provinsi Jawa Timur (Doctoral dissertation, Universitas Brawijaya)
  23. Renanita, T. 2016. Memahami Psikologi Konsumen Sebagai Strategi Pemasaran Industri Wisata
  24. Siregar, O. 2014. Tanggapan Traveler Wanita Indonesia Terhadap Pemberitaan Kasus Pemerkosaan di India (Analisis Deskriptif Kualitatif tentang Tanggapan Traveler Wanita Indonesia di Komunitas Online “Backpacker Dunia” Terhadap Pemberitaan Kasus-kasus Pemerkosaan yang Terjadi di India) (Doctoral dissertation, UAJY)
  25. Sugiyono. 2014. Statistika untuk penelitian. Bandung: Alfabeta
  26. Sugiyono. 2018. Metode Penelitian Kuantitatif. Bandung: Alfabeta
  27. Suryadana, M. L. 2013. Sosiologi Pariwisata: Kajian Kepariwisataan dalam Paradigma Intergratif-Transformatif menuju Wisata Spiritual. Bandung: Humaniora
  28. Susanto, A. B. & Kotler, P. 2000. Manajemen Pemasaran di Indonesia. Jakarta: Salemba
  29. Utama, I. G. B. R. 2015. Pengantar Industri Pariwisata.Yogyakarta: Deepublish
  30. Yang, E. C. L., Khoo-Lattimore, C. & Arcodia, C. 2017. A systematic literature review of risk and gender research in tourism. Tourism Management, 58, 89-100

Last update:

No citation recorded.

Last update:

No citation recorded.