DOI: https://doi.org/10.14710/jpv.2021.12650

PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK

*Robetmi Jumpakita Pinem  -  Departemen Administrasi Bisnis, Indonesia
Naili Farida  -  , Indonesia
Agung Budiatmo  -  , Indonesia
Sari Listyorini  -  , Indonesia
Widayanto Widayanto  -  , Indonesia
Open Access Copyright 2021 Jurnal Pengabdian Vokasi

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Abstract
 Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.
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Keywords: tourism, online marketing, social media, handcraft

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