skip to main content

Complaints Regarding Trademark Crimes Against Trademark Holders and Consumer Protection

*Devica Rully Masrur  -  Faculty of Law, Universitas Esa Unggul, Indonesia
Irawati Irawati scopus  -  Faculty of Law, Universitas Diponegoro, Indonesia
Antonius Alexander Tigor scopus  -  Doctoral Program in Society Technology and Culture, Universitat Oberta de Catalunya, Spain

Citation Format:
Abstract

The background of this paper is the existence of illegal trademark infringement according to the Trademark and Geographical Indications Law on registered trademarks by other parties, especially for the same or similar goods or services that have the potential to mislead consumers. Referring to this, trademark crimes can only be reported as absolute offenses that can only be reported by trademark holders. The purpose of this study is to examine the mechanism of absolute offenses in the enforcement of trademark criminal law in Indonesia based on the Trademark and Geographical Indications Law, as well as its implications for the protection of trademark holders and consumers. This research is normative legal research with a legislative approach. The results of the study state that the initiation of criminal proceedings is entirely through the mechanism of absolute complaint offenses. However, these absolute complaint offenses have the potential to hinder the enforcement of trademark infringement laws, because the provisions of complaint offenses in trademark crimes are also not in line with the objectives of consumer protection as stipulated in the Consumer Protection Law. The conclusion obtained from this study is based on the theory of Roscoe Pound's balance and Pancasila Prismatics, it is necessary to re-arrange the absolute complaint offense from trademark crimes to relative complaint offenses. Thus, consumers as parties who are directly harmed by the circulation of counterfeit goods have the legitimacy to file a criminal trademark complaint

Fulltext View|Download
Keywords: Merek Dagang, Tindak Pidana, Delik Aduan, Pelanggaran Merek Dagang, Merek Palsu.

Article Metrics:

  1. Agustian, M. R., Rahmatiar, Y., & Abas, M. (2024). Perlindungan Merek Laverana terhadap Hak Konsumen dalam Kasus Pembatalan Merek Berdasarkan Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis. Jurnal Hukum Lex Generalis,5(4). https://doi.org/10.56370/jhlg.v5i4.549
  2. Arifah, R. N., Ahmad, A. A., & Rochmawati, S. O. (2023). Trademark Cancellation of the PT. Diposin in The Principle of Legal Certainty by Sudikno Mertokusumo. El-Mashlahah, 13(1). 17-38. https://doi.org/10.23971/el-mashlahah.v13i1.5333
  3. Atmaja, Y. S., Santoso, B., Irawati, I. (2021). Pelindungan Hukum Terhadap Paten Produk Farmasi Atas Pelaksanaan Paten Oleh Pemerintah (Government Use). Masalah-Masalah Hukum, 50(2), 196-208. https://doi.org/10.14710/mmh.50.2.2021.196-208
  4. Bukit, A. N., Weley, N. C., Harahap, R. A., & Disemadi, H. S. (2002). Fenomena Produk dengan Merek Palsu: Perlindungan Konsumen?. Sapientia et Virtus, 7(1), 1-17. https://doi.org/10.37477/ sev.v7i1.341
  5. Cai, C. (2020). An empirical study of criminal sanction on trademark counterfeiting in China. International Journal of Law, Crime and Justice, 63. https://doi.org/10.1016/ j.ijlcj.2020.100417
  6. Cakrawibawa, R. A., & Roisah, K. (2019). The Consumer Protection Issues Toward the Trademark Circulation of the Counterfeit Health Products. Law Reform, 15(1), 1-11. https://doi.org/10.14710/lr.v15i1.23371
  7. Dewi, A. S. (2018a). Perlindungan Hukum Bagi Pemegang Merek Di Indonesia. Kalam Keadilan; Jurnal Hukum, 6(1), 16–29. https://ejurnal.univamedan.ac.id/index.php/kalamkeadilan/article/view/26
  8. Etty, I. (2024). Law Enforcement Against Trademark Infringement in Indonesia. MATTER: International Journal of Science and Technology, 10, 125–138. https://doi.org/10.20319/mijst.2024.10.125138
  9. Gunawan, Y. (2023). Legal Analysis of Ambiguity of Trademark Registration in Indonesia. Nurani: Jurnal Kajian Syari’ah dan Masyarakat,23(1),163-170. https://doi.org/10.19109/nurani.v23i1.1730
  10. Hans, C., & Kansil, C. S. T. (2023). Analisis Bentuk Perlindungan Hukum Terhadap Penggunaan Merek pada Kelas Barang dan Jasa yang Sama. Unes Law Review, 6(2),4163-4171. https://doi.org/10.31933/unesrev.v6i2.1252
  11. Haris, E., Saidin, O., Sirait, N. N., Kaban, M., & Chansrakaeo, R. (2025). Legal Protection of Trademark Holders Against Imported Goods: A Contextual Framework under Islamic Economic Law. MIZANI: Wacana Hukum, Ekonomi, dan Keagamaan, 12(2), 680-695. http://dx.doi.org/10.29300/mzn.v12i2.9064
  12. Hayuningrum, Y. W., & Roisah, K. (2015). Perlindungan Hak Ekonomi terhadap Penggunaan Merek dalam Perjanjian Waralaba. Law Reform, 11(2), 255-263. https://doi.org/10.14710/lr.v11i2.15773
  13. Herlindah, H., Qurbani, I. D., & Prisilia, D. (2022).The Existence of Pancasila in Resolving Conflicts of Differing Views on Religious Rights in Indonesia. Diponegoro Law Review, 7(2), 212-229. https://doi.org/ 10.14710/dilrev.7.2.2022.212-229
  14. Irawati, I., & Indrasrani, L. (2018). Implikasi Perubahan Status Penerima Lisensi Terhadap Perjanjian Lisensi Hak Cipta Pada Organisasi KSBSI. Law Reform, 14(2),162-175. https://doi.org/10.14710/lr.v14i2.20864
  15. Japian, R. D. N., Antow, D. T., & Doodoh, M. (2025). Analisis Delik Aduan Relatif Dalam Tindak Pidana Pencurian Berdasarkan Pasal 367 Kitab Undang-Undang Hukum Pidana. Lex Crimen, 3(5), 1-7. https://ejournal.unsrat.ac.id/v3/index.php/lexcrimen/article/view/64565
  16. Kastowo, C., & Christiani, T. A. (2024). The Responsibility of the Brand Owner for Counterfeit Goods. KnE Social Sciences. 4th International Conference on Law Reform (4th INCLAR), 849–861. https://doi.org/10.18502/kss.v8i21.14800
  17. Kaur, R. & Asthana, K. B. (2025). Trademark Licensing and Consumer Protection: Navigating Legal Challenges Under the Consumer Protection Act, 2019. International Research Journal of Multidisciplinary Scope (IRJMS), 6(4), 178-185. https://doi.org/10.47857/irjms.2025.v06i04.07632
  18. Kurniawan, I. G. A., Gorda, A. A. A. N. S. R., Ezzerouali, S. A., Tee-anastacio, P. A., & Sutrisni, K. E. (2025). Geographical Indications and Trademarks Protection: Empowering MSMEs Through Advocacy, Legal Services in Indonesia, Oman, Philippines. Indonesian Journal of Advocacy and Legal Services, 7(2), 507-540. https://doi.org/10.15294/ijals.v7i2.29961
  19. Kusumahwardhana, R. F. A. (2023). Efektivitas Prinsip First To File Pada Sistem Pendaftaran Merek Dalam Melindungi Hak Merek. Jurnal Privat Law, 11(1), 12-21. https://doi.org/10.20961/privat. v11i1.47322
  20. Lai, J. C., & Williams, J. L. (2022). Finding Your Identity and Partner in a Trade Mark? Consumption, Innovation and the Law. IIC - International Review of Intellectual Property and Competition Law, 53, 1201–1227. https://doi.org/10.1007/s40319-022-01229-z
  21. Manopo, G. P. V. (2021). Pemberlakuan Ketentuan Pidana terhadap Perbuatan dengan Sengaja dan Tanpa Hak Menggunakan Rahasia Dagang Pihak Lain. Lex Privatum, 9(11), 67-76. https://ejournal.unsrat.ac.id/v3/index.php/lexprivatum/article/view/38349
  22. Masnun, M. A., Prasetio, D. E., Awang, M. B., & Sulistyowati, E. (2024). Reconstructing Indonesia’s Trademark Registration System Through the Lens of General Principles of Good Governance to Realize Subtantive Justice. Journal of Law and Legal Reform, 5(3),819-912. https://doi.org/10.15294/jllr.v5i3.7547
  23. Mecinius, M., Ramasari, R. D., & Seftiniara, I. N. (2023). Penegakan Hukum Terhadap Tindak Pidana Pemalsuan Merek Dagang. Journal of Law Education and Business, 1(2),214-226. https://doi.org/10.57235/jleb.v1i2.1120
  24. Muliasari, R. S., Santoso, B., & Irawati, I. (2021). Pelanggaran Prinsip Itikad Baik dalam Sengketa Merek Internasional. Notarius, 14(2),972-989. https://doi.org/10.14710/nts.v14i2.43788
  25. Muzakki, M. A., Roisah, K., & Prananda, R. R. (2018). Legal Political of Well-Known Trademark Protection Reviewed from Development of Trademark Law in Indonesia to Avoid Fraudulent Competition. Law Reform, 14(2), 176. https://doi.org/https://doi.org/10.14710/lr.v14i2.20865
  26. Narassati, D. A., Amirulloh, M., & Permata, R. R. (2024). Pelindungan Hukum Bagi Merek Scopus dari Penggunaan Persamaan Pada Pokoknya Berdasarkan UU Merek dan Peraturan Pelaksanaannya. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 1(6), 254-263. https://doi.org/10.5281/zenodo.10539748
  27. Nashir, M. A. (2023). Perlindungan Hukum Bagi Masyarakat Terhadap Peredaran Barang Palsu. Jurnal Hukum Progresif, 11(1), 1-12. https://doi.org/10.14710/jhp.11.1.1-12
  28. Prasetio, D., & Yunita, A. (2023). Obstacle Factors for Legal Protection of Nike Brand Holders. Widya Yuridika: Jurnal Hukum, 6(1),61-74. https://doi.org/10.31328/wy.v6i1.3870
  29. Purwaningsih, E. (2020). Rule of Trademark in Improving Legal and Competitive Awareness. Law Reform, 16(1), 1-18. https://doi.org/10.14710/lr.v16i1.30301
  30. Rares, V. G. (2018). Perlindungan Hukum Terhadap Konsumen Dari Merek Palsu Ditinjau Dari Undang-Undang Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis. Lex Privatum, 6(2),136-143. https://ejournal.unsrat.ac.id/index.php/lexprivatum/article/view/19990
  31. Roisah, K., & Setiyono, J. (2019). Penerapan Trademark Dilution pada Penegakan Perlindungan Hukum Hak Merek Terkenal di Indonesia. Law Reform, 15(2), 303–319. https://doi.org/10.14710/lr.v15i2.26188
  32. Samsithawrati, P. A., Dharmawan, N. K. S., Putra, M. A. P., Sawitri, D. A. D., & Hong, T. J. (2025). Trademark Registration Incentive Regulation for Small Businesses in Tourism: Human Rights and Protection Systems Comparison. Jurnal Suara Hukum,7(2),488-519. https://doi.org/10.26740/jsh.v7n2.p488-519
  33. See, B. R. (2022). Perlindungan Hukum Bagi Konsumen dan Pemegang Merek Terdaftar dari Pemanfaatan Merek Terkenal. Jurnal Hukum Caraka Justitia, 2(2), 141–155. https://doi.org/10.30588/jhcj.v2i2.1403
  34. Saiman, S. (2018). Kajian Yuridis Tindak Pidana Pemalsuan Merek Dagang (Studi Kasus Putusan Pengadilan Negeri Yogyakarta Nomor: 354/Pid.Sus/2016/PN.Yyk). Jurnal Dinamika Hukum, 9(3), 190–211. https://ejurnal.unisri.ac.id/index.php/Dinamika_Hukum/article/view/4314
  35. Sinaga, J., Sitorus, R., Ginting, S. B., & Tobing, C. N. M. (2024). Delik Aduan dalam Penegakan Hukum terhadap Tindak Pidana Pemalsuan Merek Berdasarkan Sistem Hukum Indonesia. IURIS STUDIA: Jurnal Kajian Hukum, 5(2), 458–464. https://doi.org/10.55357/is.v5i2.637
  36. Sujatmiko, A. (2011). Tinjauan Filosofis Perlindungan Hak Milik Atas Merek. Jurnal Media Hukum, 18(2), 177 https://doi.org/10.18196/jmh.v18i2.15499
  37. Sukania, I. W., Irawan, A. P., Dewi, F. I. R., & Esirgapovich, E. A. (2025). Legal Protection of Intellectual Property Rights in Indonesia for SME Performance. Journal of Sustainable Development and Regulatory Issues,3(3),515-539. https://doi.org/10.53955/jsderi.v3i3.104
  38. Suraji, S., & Prabowo, I. A. (2025). Harmonizing Privacy Rights Protection in Electronic Transaction with Roscoe Pound’s Legal Principle. Indonesian Journal of Advocacy and Legal Services, 7(1), 71-94. https://doi.org/10.15294/ijals.v7i1.22331
  39. Prayuti, Y., & Fadhila, R. A. N. F. A. N. (2024). Analisis Perlindungan Konsumen Terhadap Pembeli Produk Bermerek Tiruan. Rio Law Journal,5(1). http://dx.doi.org/10.36355/.v1i2
  40. Wira, L. A., Maulani, D. G., & Susanti, E. (2025). Analisis Pertanggung Jawaban Pidana terhadap Pelaku Pemalsuan Merk (Studi Putusan Nomor: 381/Pid.Sus/2023/PN.Tjk). Majelis; Jurnal Hukum Indonesia, 2(3), 222-239. https://doi.org/10.62383/majelis.v2i3.1107
  41. Wulandari, F. (2017). Implementasi Merek Terdaftar sebagai Perlindungan terhadap Konsumen. Jurnal Surya Kencana Satu: Dinamika Masalah Hukum Dan Keadilan, 8(2),39–48. https://doi.org/10.32493/jdmhkdmhk.v8i2.693
  42. Azhar, A., & Zahara, E. (2009). Penegakan Hukum Dalam Tindak Pidana Merek Terkenal. Jurnal Mercatoria, 2(2), 113-127. DOI: 10.31289/mercatoria.v2i2.684
  43. Ihwanudin, N., Wiraguna, S. A., Huda, M., Ahyani, H., Saripudin, U., Soleh, Y. P., Rizkia, N. D., Ramadhani, W., Latif, B. S., Awaludin, D. T., Komara, D., Renyoet, B. S., & Jaelani, E. (2025). Hukum Perlindungan Konsumen (1st ed.). Bandung: Penerbit Widina Media Utama
  44. Jened, R. (2015). Hukum Merek (Trademark Law) dalam Era Global dan Integrasi Ekonomi. Jakarta : Prenadamedia Group
  45. Kaelan, K. (2013). Negara Kebangsaan Pancasila: Kultural, Historis, Filosofis, Yuridis, dan Aktualisasinya. Yogyakarta: Paradigma
  46. MD, M. M. (2006). Membangun Politik Hukum Menegakkan Konstitusi. Jakarta: Pustaka LP3ES
  47. Miru, A. (2000). Prinsip-prinsip Perlindungan Hukum Bagi Konsumen di Indonesia. Depok: PT Raja Grafindo Persada
  48. Miru, A. (2005). Hukum Merek: Cara Mudah Mempelajari Undang-Undang Merek. Depok: PT Raja Grafindo Persada
  49. Miru, A., & Yodo, S. (2010). Hukum Perlindungan Konsumen. Depok: Rajawali Pers
  50. Mukhlis, M., Tarmizi, T., & Hadi, A. (2018). Hukum Pidana (Mahfud (Ed.)). Banda Aceh : Syiah Kuala University Press
  51. Riggs, F. W. (1964). Administrasi Negara-negara Berkembang : Teori Masyarakat Prismatik (terjemahan dari Administration in Developing Countries, diterjemahkan oleh Tim Penerjemah Yasogama). Jakarta : CV Rajawali
  52. Sunggono, B. (2003). Metodologi Penelitian Hukum. Jakarta : PT Raja Grafindo Persada
  53. Utomo, T. S. (2010). Hak Kekayaan Intelektual (HKI) di Era Global: Sebuah Kajian Kontemporer. Yogyakarta: Graha Ilmu
  54. Agreement on Trade Related Aspect of Intelectual Property Rights (TRIPS Agreement 1994). GENEVA: WIPO
  55. Law No. 8 of 1999 concerning Consumer Protection
  56. Law No. 20 of 2016 concerning Trademarks and Geographical Indications as amended by Law No. 6 of 2023 concerning the Stipulation of Government Regulation in Lieu of Law No. 2 of 2022 concerning Job Creation into Law
  57. Dewi, A. S. (2018b). Delik Aduan Dalam Tindak Pidana. Retrieved from https://dewisa56.blogspot.com/2018/01/delik-aduan-dalam-tindak-pidana.html
  58. Gresnews.com. (2015). Aturan Hukum tentang Delik Aduan. Retrieved from https://www.gresnews.com/artikel/96052/Aturan-Hukum-tentang-Delik-Aduan/
  59. Hukumonline.com. (2025). Pentingnya Merek Terdaftar untuk Cegah Peredaran Produk Palsu. Retrieved from https://www.hukumonline.com/berita/a/pentingnya-merek-terdaftar-untuk-cegah-peredaran-produk-palsu-lt67d113e207683/?page=3
  60. Indonesia Private Investigation Agency. (2025). What Do Businesses Need To Do. Retrieved from https://indonesiadetective.com/counterfeit-products-will-increase/
  61. Info Jateng. (2023). Pemalsuan Merek Sarung, Direktur PT PAJ Divonis 18 Bulan Penjara. Retrieved from https://infojateng.id/read/ 37513/pemalsuan-merek-sarung-direktur-pt-paj-divonis-18-bulan-penjara/
  62. Kontan.co.id. (2021). Kerugian ekonomi Indonesia karena produk palsu capai Rp 291 triliun pada 2020. Retrieved from https://nasional.kontan.co.id/news/kerugian-ekonomi-indonesia-karena-produk-palsu-capai-rp-291-triliun-pada-2020
  63. Kurnia, A. J. (2018). Apakah Pelanggaran Merek Bisa Diproses Tanpa Pengaduan?. Retrieved from https://www.hukumonline. com/klinik/a/apakah-pelanggaran-merek-bisa-diproses-tanpa-pengaduan-cl7063/

Last update:

No citation recorded.

Last update:

No citation recorded.