Analysis of Berberukaria Tour's Public Relations Strategy in Building Relationships with Stakeholders in the Creative Industries

*Jelita Nindia Laksita  -  Program Studi Informasi dan Humas, Universitas Diponegoro, Jl. Erlangga Tengah No.17, Pleburan, Kec. Semarang Sel., Kota Semarang, 50241, Indonesia, Indonesia, Indonesia
Mishel Deriani Afriadi  -  Program Studi Informasi dan Humas, Universitas Diponegoro, Jl. Erlangga Tengah No.17, Pleburan, Kec. Semarang Sel., Kota Semarang, 50241, Indonesia, Indonesia, Indonesia
Maritza Hanan Ananda  -  Program Studi Informasi dan Humas, Universitas Diponegoro, Jl. Erlangga Tengah No.17, Pleburan, Kec. Semarang Sel., Kota Semarang, 50241, Indonesia, Indonesia, Indonesia
Belinda Ivana Putri  -  Program Studi Informasi dan Humas, Universitas Diponegoro, Jl. Erlangga Tengah No.17, Pleburan, Kec. Semarang Sel., Kota Semarang, 50241, Indonesia, Indonesia, Indonesia

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Abstract

This study examines the public relations (PR) and stakeholder relationship management strategies implemented by Bersukaria Tour in the creative tourism industry. A descriptive qualitative approach was used. The results indicate that Bersukaria Tour has successfully established a flexible and structured management system, focusing on personal communication and understanding the roles of each stakeholder. The company differentiates itself in the tourism market through its unique storytelling approach, creating memorable experiences for tourists. However, challenges arise from the dynamics of relationships and adapting creative strategies to evolving trends. The use of digital platforms for information management and stakeholder engagement has proven effective, despite having no formal mechanisms to measure stakeholder satisfaction. Overall, Bersukaria Tour has demonstrated and maintained positive relationships with stakeholders and continues to adapt its strategy to thrive in the competitive creative tourism industry.

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Analisis Strategi Public Relations Bersukaria Tour dalam Membangun Hubungan dengan Stakeholder di Industri Kreatif
Subject Creative Industry, Public relations, Stakeholder, Tourism.
Type Research Instrument
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Funding: Universitas Diponegoro under contract MetMu123456
Article Info
Section: Articles
Language : ENG
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