Why Do Indonesian Users Remain Loyal to Digital Subscriptions? Examining Endowment Effect, Commitment Bias, Hedonic Motivation, and Switching Costs

Agung Stefanus Kembau; Nancy Henrietta Jessamine Mandey; Felliks Feiters Tampinongkol; Reynard Justino Nehemia Makarawung

Why Do Indonesian Users Remain Loyal to Digital Subscriptions? Examining Endowment Effect, Commitment Bias, Hedonic Motivation, and Switching Costs Download

Publisher: Bachelor of Applied Logistics Management and Administration Program, Department of Business and Finance, Vocational Collage, Diponegoro University

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