Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Agrisocionomics: Journal of Agricultural Socio Economic and Policy published the article that the results of research in the fields of social, economic and agricultural policy. Agrisocionomics is published by the Agribusiness Study Program, Animal and Agricultural Science Faculty, Diponegoro University. ISSN: 26219778 (electronic), 25800566 (printed) Publication Schedule: March, June, and November | More Info Language: English, Indonesia APC: Starting November 2022 issue, there is fee for publication (IDR 1.000.000) | More Info Indexing: SINTA 2, Dimensions, Google Scholar, Crossref | More Info OAI Address: https://ejournal2.undip.ac.id/index.php/agrisocionomics/oai
Faculty of Animal and Agricultural Science, Diponegoro University
Starting from 2021, the author(s) whose article is published in the Agrisocionomics journal attain the copyright for their article. By submitting the manuscript to Agrisocionomics, the author(s) agree with this policy. No special document approval is required. The author(s) guarantee that: Their article is original, written by the mentioned author(s), Has never been published before, Does not contain statements that violate the law, and Does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s). The author(s) retain all rights to the published work, such as (but not limited to) the following rights: Copyright and other proprietary rights related to the article, such as patents, The right to use the substance of the article in its own future works, including lectures and books, The right to reproduce the article for its own purposes, The right to archive all versions of the article, and The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal. If the article was prepared jointly by more than one author, each author submitting the manuscript warrants that they have been given permission by all co-authors to agree to copyright and license notices (agreements) on their behalf, and agree to notify the co-authors of the terms of this policy. Agrisocionomics will not be held responsible for anything that may arise because of the writer's internal dispute. Agrisocionomics will only communicate with correspondence authors. Authors should also understand that once published, their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available. The license of published articles (and additional data) will be governed by the Creative Commons Attribution license as currently featured on the Creative Commons Attribution-ShareAlike 4.0 International License. Agrisocionomics allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Agrisocionomics to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
Marketing Channel Efficiency Analysis of Birds eye Chili Commodity in Grabag District Magelang Regency
Bird’s eye chili (Capsicum frutescens L.) is a high-value horticultural commodity with strong economic potential for farmers in Indonesia. Grabag District, located in Magelang Regency, is one of its main production centers. However, inefficiencies in the marketing system—such as long distribution chains and middlemen dominance—often reduce farmers' income. This study aims to analyze the marketing channel patterns of bird’s eye chili in Grabag, assess their efficiency using marketing margin, farmer’s share, and marketing efficiency, and identify factors influencing marketing efficiency. The research was conducted through surveys from November 2024 to February 2025, involving 150 farmers selected through two-stage cluster sampling and five marketing institutions selected using snowball sampling. Data analysis included descriptive statistics, one-sample t-tests, and multiple linear regression. The results showed two main marketing channels: channel I (involving auction groups and collectors) and channel II (only collectors). Both channels were considered efficient, with efficiency values of 2.37% and 2.44%, respectively. Channel II provided the highest farmer’s share at 84%. Furthermore, producer price, marketing cost, channel type, and sales volume had a significant effect on efficiency (p < 0.05). This study highlights the importance of improving institutional support and simplifying marketing chains to enhance the bargaining power and welfare of chili farmers. Channel II is recommended as the most efficient option.
Copyright 2026 Agrisocionomics: Jurnal Sosial Ekonomi Pertanian http://creativecommons.org/licenses/by-sa/4.0
Influence of Agricultural Extension Role on Adoption of Durian Cultivation Innovation in Cepoko Mulyo Farmer Group
Indonesia's agricultural sector faces challenges in low innovation adoption at the farmer level, particularly in the horticulture subsector. In Gunungpati District, Semarang City, the productive durian tree population declined drastically from 9,042 trees in 2022 to only 2,862 trees in 2024, indicating serious obstacles in the application of cultivation innovations. This study aimed to identify the socioeconomic characteristics of farmer group members, describe the form and intensity of agricultural extension agents' roles, analyze the level of durian cultivation innovation adoption, and analyze the influence of extension agents' roles on innovation adoption at Cepoko Mulyo Farmer Group in Gunungpati District, Semarang City. The study was conducted from January to May 2026 using a survey method with a census technique involving 37 active farmer group members as respondents. Primary data were collected through structured questionnaires that had been tested for validity and reliability (Cronbach's Alpha for variable X = 0.906; variable Y = 0.890), and analyzed using descriptive analysis and simple linear regression. Results showed that the majority of farmers were aged above 55 years (64.8%), had primary school education (67.6%), and managed sharecropping land of less than 2,000 m² (64.9%). The intensity of extension agents' roles was low, with 56.8% of respondents interacting only 0–1 time per year. The level of innovation adoption was in the moderate category (59.5%). Regression analysis produced the equation Y = 18.736 + 0.441X with a t-value of 3.014 (sig. 0.005 < 0.05), proving that the role of agricultural extension agents has a positive and significant effect on durian cultivation innovation adoption. The R² value of 0.206 indicates that the extension agents' role contributes 20.6%, while the remaining 79.4% is influenced by other factors such as free seedling assistance and the area's identity as a durian production center.
Copyright 2026 Zalfa Salsabila, Tutik Dalmiyatun, Joko Mariyono http://creativecommons.org/licenses/by-sa/4.0
Technical Efficiency of Maize Farming Based on Participation Status in The Farmer Corporation Program in Central Lombok Regency
Central Lombok Regency was selected as one of the areas for implementing the farmer corporation program, focusing on maize commodities. The selection of maize aligns with the potential for superior commodities in Central Lombok Regency, which require support through a corporate base approach. This study aims to examine the factors that influence maize farming production, the level of technical efficiency and the factors that are the sources of technical inefficiency of maize farming. The research was conducted in Central Lombok Regency considering that the area is one of the major maize production centers in West Nusa Tenggara. The sample size was determined by quota sampling with 140 farmers. The sampling technique used snowball sampling. The analysis method used the Cobb-Douglas stochastic frontier production function with the maximum likelihood estimation (MLE) approach. The results showed that maize production is influenced by land tenure size, pesticide use, the number of seeds used and the type of seeds planted. The average level of technical efficiency is 0.87. The age factor is known to reduce technical efficiency, while extension services and participant candidate status increase the technical efficiency of maize farming in Central Lombok Regency. Efforts to increase technical efficiency by strengthening farmer groups and expanding access to extension services can be done through increasing the intensity of extension services with relevant, practical and interactive materials so as to attract farmer participation and increase farmer capacity can be achieved.
Financial Literacy, Psychological Capital and Social Capital on Entrepreneurial of Organic Rice Farmers in Trawas Sub District, Mojokerto District
Organic agricultural entrepreneurship plays a crucial role in enhancing rural livelihoods and promoting sustainable development. However, the success of farmers in developing entrepreneurial capacity is often influenced by various internal and external factors, such as financial literacy, psychological resilience, and social networks. Understanding how these factors interact is essential to strengthen the competitiveness and sustainability of organic rice farming communities. This study examines the influence of financial literacy, psychological capital, and social capital on entrepreneurship of organic rice farmers in Trawas District, Mojokerto Regency, East Java Province. Objective of this study is to analyze how the interaction between the four variables can affect the entrepreneurial ability of farmers. The research method was conducted through a survey on 100 organic rice farmers using purposive sampling technique. Data were collected through interviews and analyzed using Structural Equation Modeling Generalized Structured Component Analysis (SEM GSCA). The results of the analysis show that financial literacy contributes significantly to entrepreneurship, with an influence of 30%. In addition, psychological capital and social capital contribute 16.5% and 35.2% respectively to entrepreneurship development. Financial literacy not only has a direct impact on entrepreneurship, but also strengthens psychological capital and social capital which play an important role in facing entrepreneurial challenges. However, the effect of financial literacy on entrepreneurship through these two mediating variables is not directly significant.
Digital Technology Utilization for Increasing Rice Production in Farmer-Owned Enterprises: The Case of Lumpang Semar Sejahtera
This study examines the effects of internet accessibility and internet usage intensity on farmers’ knowledge and their implications for rice production at the Lumpang Semar Sejahtera Farmer-Owned Enterprise (FOE). The research is motivated by a production gap, where annual rice output (132 tons) remains significantly below consumer demand (240 tons). A quantitative approach was employed using a census method involving 70 rice farmers. Data were analyzed through path analysis with a bootstrapping technique to assess both direct and indirect relationships among variables. The findings reveal that internet accessibility does not significantly influence farmers’ knowledge but exerts a significant negative effect on rice production. In contrast, internet usage intensity has a positive and significant impact on both farmers’ knowledge and rice production. However, farmers’ knowledge does not mediate the relationship between internet-related variables and rice production. These results indicate that internet utilization has not yet functioned as an effective driver of productivity improvement through knowledge enhancement. Therefore, this study suggests that the FOE should prioritize increasing the intensity of internet use while integrating digital information into conventional farmer group activities to address existing structural constraints.
Copyright 2026 Alfun Rachmat Hidayat, Siwi Gayatri, Tutik Dalmiyatun http://creativecommons.org/licenses/by-sa/4.0
Mapping Leading Plantation Commodities through Comparative and Competitive Advantage Analysis in South Lampung Regency
This study aims to analyze the structure and economic shifts of the plantation subsector in South Lampung Regency to identify leading commodities. The study uses secondary data from the Central Bureau of Statistics and the Plantation Office of South Lampung Regency. The analysis covers seven plantation commodities spread across 17 subdistricts, comprising a total of 119 observation units. The analytical methods applied include Location Quotient (LQ) and Dynamic Location Quotient (DLQ) to identify base and prospective commodities; Localization Index (LI) and Specialization Index (SI) to assess commodity concentration and subdistrict distincstivness; and Shift Share Analysis (SSA) to evaluate growth, competitiveness, and net shift. The classification of commodity performance at each analytical stage is conducted using the Klassen Typology. The results reveal that 28 commodity–subdistrict units are categorized as base and prospective. Among them, oil palm in Katibung, and cocoa in both Kalianda and Penengahan, are identified as concentrated and distinctive commodities within their respective regions. Moreover, oil palm in Katibung and cocoa in Kalianda are recognized as fast-growing and highly competitive. Notably, oil palm in Katibung records the highest net shift value, positioning it as the leading commodity in the plantation subsector of South Lampung Regency.
Analysis of Marketing Strategies for Dendrobium Orchids in Semarang City
This study analyzes the marketing system of Dendrobium orchids in Semarang City across four product stages (flask, seedling, juvenile, and flowering). The objectives are to measure marketing efficiency and formulate appropriate marketing strategies. The research employed a census method with both quantitative and qualitative approaches, using data obtained through interviews, questionnaires, and observations. Quantitative analyses included marketing margin, farmer’s share, cost–margin ratio (CMR), the Kruskal–Wallis test, and Post Hoc analysis. Qualitative analyses involved SWOT analysis, as well as the IFE, EFE, and IE matrices. The results indicate that the shortest marketing channel is the most efficient, with the highest efficiency found at the flask stage (margin IDR 53,000; farmer’s share 100%; CMR 7,33%), followed by the seedling stage (IDR 5,446; 78.10%; 27.96%), the juvenile stage (IDR 11,538; 72,93%; 19.74%), and the flowering stage (IDR 38,462; 68.41%; 20.13%). The Kruskal–Wallis test revealed significant differences across all three efficiency indicators (p < 0.001), and the Post Hoc analysis confirmed significant differences primarily between the flask and juvenile stages as well as the juvenile and flowering stages. The IFE (2.87) and EFE (2.71) scores positioned the business in the “Hold and Maintain” strategy quadrant, emphasizing market penetration and product development. Recommended strategies include shortening distribution channels, increasing value added at the farmer level, utilizing digital marketing, product innovation, and enhancing price transparency. These findings serve as a reference for farmers, associations, and local government in strengthening competitiveness and ensuring the sustainability of Dendrobium orchid agribusiness in Semarang City.
Strategies for Improving Banana Agroindustry Performance at Minions Winner MSMEs: A Balanced Scorecard Approach
Micro, small and medium enterprises are experiencing rapid development. MSMEs need to measure performance to determine business conditions and increase competitive advantage. Minions Winner MSME is a banana chip agro-industry business that has development potential. This study aims to determine the business performance of UMKM Minions Winner based on the balanced scorecard perspective and determine the business improvement strategy plan for UMKM Minions Winner. The research was conducted at MSME Minions Winner in Karanganyar Regency, Central Java using the basic descriptive method. The data sources of this research are primary data and secondary data. Analysis of research data using the balanced scorecard method. The results showed that the performance of Minions Winner MSMEs had a score of 88.5% in the good category. The financial, customer, and learning and growth perspectives achieved good performance, while the internal business process perspective was in the poor category. Indicators that are still lacking are customer acquisition, innovation level, and damaged products. Strategic recommendations suggested for improving the performance of Minions Winner MSMEs focus on internal business process perspectives and customer perspectives, including digital marketing, consignment, expansion of marketing areas, innovation of flavour variants, improvement of SOPs, elimination of job rolling systems, and monitoring.
Factors Influencing Rice Seed Production and Distribution: A Case Study of Ogan Komering Ilir Regency, South Sumatra.
Superior seed breeding is one of the food products that has the opportunity to be developed in an agribusiness system. The agribusiness system concerns all activities in the agricultural sector ranging from the upstream industry, farming, downstream industry to its distribution to consumers. This study aims to analyze factors related to seed production and distribution problems (government, breeders, markets, and users) in OKI Regency as one of the largest rice producing region in South Sumatera . The selection of the research location used the purposive sampling method, while the sample withdrawal used non-probability sampling by taking samples of breeder farmers in Bumi Agung Village, Lempuing District, OKI Regency. There are 60 rice seed breeders in this village who were purposively selected as a sample of this study. Primary data in this study was collected by means of a survey using a questionnaire and analyzed using SEM and CLD. The results of the study showed that the factors that have a significant influence on seed production in seed breeding in OKI Regency are the end-user subsystem which includes seed availability, timeliness, and price at the consumer level and the input subsystem which includes seeds, fertilizer use, pesticide use, and agricultural tools and machinery with a positive influence direction. Meanwhile, the distribution of seeds from seed breeding in OKI Regency is an end-user subsystem which includes seed availability, timeliness, and prices at the consumer level, harvest subsistence and post-harvest which includes harvesting, drying, cleaning, sorting, and storage procedures and input subsystems which include seeds, fertilizer use, pesticide use, and agricultural tools and machinery.
A Comparative Risk Analysis of Semi-Organic and Inorganic Shallot Farming in Sukorejo Village Rejoso District Nganjuk Regency
The purpose of this research is to examine the production, pricing, and income risks as well as the distinctions between semi-organic and inorganic shallot farming in Sukorejo Village, Rejoso District, Nganjuk Regency. The study was carried out between November and December of 2024. This study was conducted using a survey of 75 shallot farmers selected through stratified random sampling. This study employed the Independent Sample T-test and Analysis of Risk (CV). The result indicate that production, price and income risk for both farming systems were generaly low. The factors contributing to the risks in production, price, and income included severe weather, pests and diseases, variable selling prices, and elevated farming costs. Statical testing showed no significant differences in production, price and income risks between semi organic and inorganic farming systems. The lack of difference was attributed to the similarity in land and irrigation practices for both semi-organic and inorganic forms, along with farmers' insufficient awareness regarding pure organic farming.
Analysis of the Contribution and Factors Affecting the Income of Local Chicken Farmers' Wives on Family Income in Aceh Tamiang Regency
This study analyzes the income contribution of free-range chicken farmers' wives to family income and the factors influencing their income increase in Jamur Hamlet, Jelatang Village, Rantau District, Aceh Tamiang Regency. The study used a quantitative approach with a survey method. The respondents were 240 free-range chicken farmers who were selected purposively. Primary data were collected through field observations, structured interviews, and questionnaires. The wives' income contribution was measured by the proportion of their income to the family's total monthly income. To identify factors influencing family income, multiple linear regression analysis was used, with the independent variables being the wife's age and education level, working hours, and income. The analysis showed that the wife's age and education level had a positive and significant effect on family income increase. Conversely, the wife's working hours and income did not have a statistically significant effect on family income. These findings suggest that improving the quality of human resources, particularly through education and work experience, as reflected in their productive age, plays a more important role in boosting the income of free-range chicken farmers' families than simply increasing working hours. This study confirms that the wife's economic role in free-range chicken farming households is complementary and contributes to maintaining family economic stability.
Seasonal Variation in Rice Price Transmission in Indonesia
Rice is a strategic commodity serving as the staple food in Indonesia. Price transmission in the rice supply chain is critical for market efficiency and food security, yet existing studies often overlook seasonal variations and nonlinearity. This study aims to analyze seasonal variations in rice price transmission across producer, wholesaler, and traditional market levels in Indonesia during different seasons (February-May, June-September, October-January). The study employs monthly time-series data on medium rice prices from February 2020 to February 2025. The Nonlinear Autoregressive Distributed Lag model is used to capture short and long-run price transmission. Stationarity, cointegration, and Wald tests are conducted to validate the model. The findings reveal significant asymmetric price transmission during February-May and June-September, with farmers more vulnerable to price declines. Meanwhile, wholesalers and traditional markets responding faster to price increases. The October-January period shows stagnant dynamics due to low market activity. Long-run asymmetry is prevalent, indicating persistent market inefficiencies. Seasonal variations significantly influence rice price transmission in Indonesia, highlighting the need for season-based policy interventions to stabilize prices and protect farmers. Enhancing farmers' bargaining power and implementing technology-driven price monitoring systems are recommended to mitigate asymmetry and improve market efficiency
The Introduction of Indonesia Revolutionizing Policy on Sustainable Food Production with Quantum Computing to Support the Food Self-Sufficiency Programme
Indonesia faces pressing challenges in achieving sustainable food self-sufficiency due to climate change, population growth, land degradation, and inefficient agricultural systems. To address these multifaceted issues, the Indonesian government is exploring the integration of cutting-edge technologies, including quantum computing, into national agricultural policies. This paper examines how quantum computing can transform sustainable food production by enabling advanced simulations, optimizing supply chains, and enhancing precision agriculture practices. By aligning quantum technologies with Indonesia's food self-sufficiency goals, this policy revolution presents a paradigm shift in how complex agricultural decisions are made, resources are managed, and rural development is supported. The paper explores the theoretical framework, policy implications, and practical pathways for implementing quantum-enabled solutions, contributing to national food security and global sustainability agendas.
Mapping and Evaluating the Pomelo Supply Chain: A SCOR-Based Case Study from South Sulawesi Province
Sebagai produsen jeruk terbesar keenam di dunia, dengan pomelo sebagai kontributor signifikan, Indonesia menghadapi inefisiensi rantai pasok yang kritis, termasuk kehilangan hasil panen yang melebihi 40% karena kerentanan pasca panen dan distribusi yang terfragmentasi. Studi ini bertujuan untuk menganalisis konfigurasi dan mengevaluasi kinerja operasional rantai pasok pomelo di sentra produksi utamanya di Kecamatan Ma'rang, Sulawesi Selatan. Dengan menggunakan pendekatan studi kasus, data dikumpulkan dari 30 petani (sampel acak sederhana) dan pelaku pemasaran (sampel bola salju) dan dianalisis menggunakan kerangka kerja Jaringan Rantai Pasok Pangan (FSCN) untuk memetakan aliran produk, keuangan, dan informasi, dan metrik model Referensi Operasi Rantai Pasok (SCOR) untuk keandalan, responsivitas, fleksibilitas, dan manajemen aset. Hasilnya mengungkapkan empat aliran distribusi dengan ketergantungan tinggi pada pasar Jawa (65%). Analisis SCOR menunjukkan sebuah paradoks: meskipun efisiensi operasional secara keseluruhan kuat, keandalan dalam memenuhi permintaan terkendala (53% indikator pada tingkat paritas) oleh serangan hama penggerek batang, sementara kinerja distribusi antarpulau berada di bawah paritas (waktu tunggu 10 hari, siklus pemenuhan 11 hari) akibat kompleksitas logistik. Secara teoritis, temuan ini memvalidasi kerangka kerja FSCN-SCOR terintegrasi untuk mendiagnosis rantai pasok agri-pangan di negara berkembang. Secara praktis, studi ini menyiratkan perlunya intervensi yang terarah, khususnya penguatan program pengendalian hama terpadu (PHT) dan investasi dalam konsolidasi logistik untuk meningkatkan produktivitas dan daya saing jangka panjang industri.
Farming with Remittances: Female Migration, Agricultural Investment, and Social Mobility in Rural Indramayu, Indonesia
Low levels of farmer welfare remain prevalent in many agrarian communities. The international migration of women has emerged as a key strategy for farming households to cope with poverty and enhance their livelihoods. This study examines how remittances from female migrant workers are invested in agriculture and assesses their impact on the social mobility of farming households. The research was conducted in Kroya District, Indramayu Regency, a rural and agriculture area with persistently high levels of poverty. This study using a qualitative approach and case study method. The study involved a survey of 50 returnee female migrant, and in-depth interviews with various stakeholders, including village officials, community leaders, and labor brokers. Data were analyzed thematically. The findings show that land is a crucial asset for households of female migrant workers. Accordingly, remittances are primarily used to purchase land, which enhances household food security and elevates their social standing within the village. However, the use of remittances to modernize agricultural production remains limited. This suggests that while remittances strengthen livelihood assets—particularly natural, physical, and social capital—they do not automatically translate into increased agricultural productivity. These findings highlight the need for supportive policies that promote the productive and sustainable use of remittances in agriculture.
SMALLHOLDER OIL PALM FARMING BASED ON ISPO CERTIFICATION: SUSTAINABLE OR NOT?
Oil Palm farming has a substantial positive impact on job creation and the socio-economic conditions of communities, particularly in rural areas. However, a major challenge faced by smallholder Oil Palm farmers, especially those operating on a small scale, is the sustainability of their farming practices. These barriers often hinder the implementation of sustainable agricultural practices that align with certification standards, particularly the Indonesian Sustainable Oil Palm (ISPO) standards. This study aims to describe the social and economic characteristics of ISPO-certified smallholder Oil Palm farmers, analyze management practices based on farm performance, and assess the sustainability model of smallholder Oil Palm farming in Merangin Regency, as reflected in ISPO certification. The research was conducted in Nalo Tantan District, which has varying levels of Oil Palm productivity and ISPO-certified smallholder farmers. The study used observational methods, direct interviews, and secondary data analysis from relevant institutions and scientific literature. A sample of 60 respondents was selected for the study. The results showed an average Oil Palm production of 84.43 tons/ha/year with an average selling price of IDR 2,682/kg. The average land area used by farmers was 3.40 ha, with fertiliser use of 840 kg/ha/year and pesticide use of 7.1 liters/ha/year. The sustainability analysis showed that ISPO-certified smallholder Oil Palm farming in Nalo Tantan has a relatively good sustainability status, with a sustainability index of 66.99. The economic dimension was highly sustainable with a score of 77.85, while the social and ecological dimensions were moderately sustainable, scoring 57.76 and 67.22, respectively. It is crucial to strengthen certification implementation, improve social and environmental management, and support economic sustainability by enhancing resource management and expanding market access.
FACTORS INFLUENCING RICE FARMERS' INTENTION OF SMART FARMING TECHNOLOGY IN KANIGORO VILLAGE, MALANG REGENCY
The adoption of smart farming technology among rice farmers in Kanigoro Village, Pagelaran Subdistrict, remains low despite the availability of tools designed to enhance agricultural efficiency. Technologies such as the Smart Soil Sensor and Bird Control Sound System are still underutilized, reflecting a gap between technological availability and farmer adoption. This study analyzes the influence of attitude, subjective norm, and perceived behavioral control on farmers’ intention to adopt smart farming technology, using the Theory of Planned Behavior (TPB) as the analytical framework. A total of 100 farmers were surveyed through structured questionnaires and direct interviews, with data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all three variables significantly affect intention: attitude (β = 0.19, p = 0.023), subjective norm (β = 0.33, p < 0.001), and perceived behavioral control (β = 0.42, p < 0.001). Perceived behavioral control emerged as the strongest predictor, followed by subjective norm and attitude. These findings highlight that enhancing adoption requires not only promoting positive attitudes but also strengthening social support and improving farmers’ confidence in their ability to access and operate smart farming technologies
Organic Fertilizer Purchasing Behavior of Vegetable Farmers in Ngablak Sub-District, Magelang District: Extended Theory of Planned Behavior Approach
In an effort to develop organic farming in Magelang, especially in Ngablak Subdistrict, a thorough and comprehensive understanding of farmers' purchasing behavior regarding organic fertilizer products is essential. This study aims to (1) Examine how attitude, subjective norm, perceived behavioral control, and environmental concern impact the vegetable farmers in Ngablak District intention to purchase organic fertilizer; (2) assess the extent to which purchase intention affects vegetable farmers behavior in purchasing organic fertilizer; and (3) Investigate the role of trust and price consciousness as moderating variables in the relationship among purchasing intention and purchasing behavior of organic fertilizer. This research involved a sample of 123 vegetable farmers in Ngablak sub-district, Magelang district. SEM-PLS method is employed to analyze the data. Empirical findings reveal that attitudes, subjective norms, perceived behavioral control, and environmental concerns significantly and positively contribute to the purchasing intention of organic fertilizer. Futhermore, purchasing intention plays a significant and positive role in shaping the purchasing behavior of organic fertilizer. The association among purchasing intention and purchasing behavior of organic fertilizer is positively moderated by trust. Meanwhile, the moderating role of price consciousness in the relationship between organic fertilizers purchasing intention and purchasing behavior is found to be insignifican.
Analysis of Production Factors Affecting the Profits of Beef Cattle Farmers in Langkat Regency
Beef cattle farming is one of the livestock sectors that plays an important role in food security and economic growth. This study aims to identify the production factors that affect the profitability of beef cattle farmers in Langkat Regency. The research method used was a survey, with multistage random sampling as the sampling technique. The respondents were 80 beef cattle farmers. Data collection methods included observation and direct interviews with the farmers. The statistical test used was multiple linear regression using SPSS. The production factors that influence farmer profits are feed costs, artificial insemination (AI) costs, labour costs, and farmer age.
Comparative Analysis of Characteristic, Performance, and Company Value Between Consumer Non-Cyclicals and Consumer Cyclicals Sectors in Indonesia
The Consumer Non-Cyclicals (CNC) and Consumer Cyclicals (CC) sectors are two important pillars of the Indonesian economy and capital market, including the agribusiness sector in general. The CNC sector has a close relationship with agribusiness, particularly in food supply and promoting agricultural activities. Meanwhile, the CC sector offers broader opportunities for agricultural downstreaming through value-added processing and manufacturing. Therefore this research aims to analyze the characteristics, company performance, and company value of these two sectors as the new insight of agribusiness in macroeconomy. This research employed the census method, and secondary data were obtained from annual and financial reports on the IDX and the company websites in 2023. This study applies quantitative descriptive analysis to examine company characteristics, including ROA, ROE, and Employee Turnover, to evaluate company performance, and uses Tobin's Q, PER, and PBV to measure company value. The contribution of this research is to provide comprehensive empirical evidence on the fundamental differences between the CNC and CC sectors, and the novelty lies in the sectoral comparison, which makes it one of the first studies in Indonesia to compare CNC and CC based on company characteristics, performance, and value, not just financial comparisons. The results show that the CNC sector performs better operationally, financially, and in human resources performance, while the CC sector shows weaker results in these three aspects. Based on company value, the CNC sector performs better on Tobin’s Q, PER, and PBV than the CC sector.
THE EFFECT OF ENTREPRENEURIAL CAPACITY ON THE WELFARE OF COCOA FARMERS IN KULON PROGO REGENCY
This study aims to analyze the effect of entrepreneurial capacity on business performance and the welfare of cocoa farmers in Kulon Progo Regency. This study uses a quantitative approach with a survey method and snowball sampling technique involving 178 respondents. Data were collected through interviews using a Likert scale-based questionnaire. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between latent variables. The results of the study indicate that entrepreneurial capacity has a positive and significant effect on business performance and farmer welfare. Business performance proved to be a mediating variable that strengthened the relationship between entrepreneurial capacity and farmers' welfare. Farmers who have business management skills, good decision-making abilities, and good cultivation practices are able to maintain an average land productivity of 7.74 tons per hectare even though the land area is relatively small. The results of the study also found that business diversification and employment outside the agricultural sector are important strategies in maintaining household economic resilience. The recommendations from this study are for local governments and relevant stakeholders to strengthen farmer institutions, provide access to capital, and develop marketing partnerships so that farmers' incomes are more stable and sustainable.
DIGITAL MARKETING IMPLEMENTATION AND THE IMPACT ON MICRO AND SMALL ENTERPRISES (MSEs) AGRIBUSINESS PERFORMANCE IN INDONESIA
The micro and small enterprises (MSEs) in the agribusiness sector still face marketing challenges. Digital marketing has the potential to be a marketing solution, but only 33.8 percent of agribusiness MSEs have utilized it in their operations. This study aims to analyse the factors influencing digital marketing implementation by non-food agribusiness micro and small enterprises (MSEs) and evaluate their impact on business performance. The analytical methods used are logistic regression to identify the determinants of digital marketing, and Propensity Score Matching (PSM) to measure its impact on profit, turnover, and market reach. The results show that innovation, education level, labor, business status, and marketing training have a positive and significant influence on digital marketing decisions. Meanwhile, the age of the entrepreneur and business age have a negative and significant influence. Digital marketing has been proven to have a positive impact on market reach. These findings indicate that digital marketing plays a significant role in strengthening the performance of non-food agribusiness MSEs in expanding market access.
EVALUATING ANALYSIS AND DESIGN OF LOCAL FOOD PROCESSING TRAINING USING ADDIE AND FAO FOOD SECURITY PILLARS IN CENTRAL JAVA
Food security is a strategic issue for Indonesia, especially in Central Java Province. The Central Java Food Security Agency has strengthened food security through a local food diversification training program. This study analyzed how the Local Food Diversification Processing Training Program was designed, and to what extent the design was in line with the ADDIE model, particularly the analysis and design stages. The four pillars of food security were also include for theoretical triangulation availability, access, utilization, and stability (FAO, 2008). The study employed a qualitative approach, using content analysis of official documents, including the final report of the training program and training materials compiled by the Central Java Provincial Food Security Agency and its technical partners in 2024. The results of the analysis show that the training design was systematically developed through the identification of needs, determination of objectives, and development of materials based on local food potential. Conceptually, this program supports the four pillars of the FAO by increasing local production, improving market access, advancing innovation in food utilization, and enhancing the stability of small businesses in the food sector. Overall, this study confirmed that training designs based on local potential play a strategic role in strengthening regional food security and achieving the Sustainable Development Goals (SDGs) in the areas of food and the local economy.
Copyright 2026 Agus Subhan Prasetyo http://creativecommons.org/licenses/by-sa/4.0
FARMERS’ SOCIAL CAPITAL IN BIRD’S EYE CHILI FARMING (Capsicum frutescens L.)
Bird’s eye chili farming is an important part of the horticultural sector that plays a role in supporting food needs and the rural economy. This study aims to analyze farmers' social capital in bird’s eye chili farming in Sukowiryo Village, Jelbuk District, Jember Regency. This research uses a quasi qualitative method, with data collection techniques using in-depth interviews, passive participation observation, and documentation of the main and supporting informants. The results show that social capital, consisting of social networks, norms, and trust plays an important role in every stage of farming, starting from the procurement of seeds or seedlings, land processing, planting, maintenance, pest and disease control, harvest and post-harvest, to marketing. Social networks between farmers, families, labor, market actors, and formal institutions facilitate the flow of information and resources. Norms, both written and unwritten, serve as guidelines for cooperation. Trust built on shared experiences and common goals strengthens social cohesion and ensures the sustainability of cooperation. This research shows that social capital is not only a supporting factor, but a strategic resource in realizing the sustainability of bird’s eye chili farming. Therefore, strengthening social capital can improve farmers' welfare
COMPETITIVENESS AND TRADE FLOWS OF INDONESIAN PROCESSED TUNA IN THE INTERNATIONAL MARKET
Indonesia is one of the biggest producers of tuna with 19.1% of the world's supply. However, despite steadily rising demand worldwide, its exports of processed tuna have decreased. This study examines the competitiveness of Indonesian processed tuna and the factors influencing its export performance across major destination markets during the period 2012–2023 by integrating the Revealed Comparative Advantage (RCA) index with an import demand model estimated using panel data regression under the Random Effect Model (REM). The results show that Indonesian processed tuna is highly competitive in many destination markets, with RCA values higher than 4 in nine out of ten nations. However, competitiveness Spain is still comparatively low because Spain serves as a processing and re-export hub. The empirical results show that while geographic distance and exchange rates have significant negative effects on Indonesia's processed tuna export volume, real GDP per capita in destination countries has a positive and statistically significant effect. Import tariffs and non-tariff measures like Technical Barriers to Trade (TBT) and Sanitary and Phytosanitary (SPS) measures have no statistically significant effects. To determine how to strengthen Indonesia's position in the global processed tuna trade, this study links destination-specific competitiveness with export performance and offers policy-relevant insights that highlight the significance of focusing on high-income consumption-oriented markets, improving logistics efficiency, and maintaining exchange rate competitiveness.