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DETERMINANTS OF FARMERS’ HERBICIDE USE DECISIONS: EVIDENCE FROM JELEKONG, BALEENDAH DISTRICT, BANDUNG REGENCY

*Rani Andriani Budi Kusumo orcid scopus  -  Department of Agricultural Socio-Economics, Faculty of Agriculture, Universitas Padjadjaran, Indonesia
Yayan Sumekar orcid scopus  -  Department of Agronomy, Faculty of Agriculture, Universitas Padjadjaran, Indonesia
Anne Charina orcid scopus  -  Department of Agricultural Socio-Economics, Faculty of Agriculture, Universitas Padjadjaran

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The use of herbicides for weed control is a common practice in rice farming. A variety of factors influences farmers’ decisions to use herbicides. This study aims to analyze the factors affecting farmers' decisions to use herbicides in Jelekong Village, Baleendah District, Bandung Regency. A quantitative research design was employed using a survey technique. The respondents consisted of 115 randomly selected rice farmers. Data were analysed using logistic regression and descriptively through the top two boxes analysis. The results indicate that cost efficiency is the primary factor influencing farmers' decisions to use herbicides. Other significant factors include ease of use, product effectiveness, and the size of the cultivated land. Another key finding is that informal social networks among farmers play a substantial role in the decision-making process, outweighing the influence of extension agents or promotional efforts from herbicide producers. These findings highlight the importance of community-based extension approaches and the need for integrated technology dissemination strategies that account for the social, economic, and informational dynamics experienced by farmers.

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Keywords: Decision making, herbicide, influence, rice farmers

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