HYDROPONIC ON THE RISE: A STUDY OF CONSUMER BEHAVIOR AND PURCHASE INTENTIONS

asgami putri; Jabal Tarik Ibrahim; adi sutanto; Asgami Putri; Dedi Zargustin; Desma Harmaidi

doi:10.14710/agrisocionomics.v10i1.26724

DOI: https://doi.org/10.14710/agrisocionomics.v10i1.26724

HYDROPONIC ON THE RISE: A STUDY OF CONSUMER BEHAVIOR AND PURCHASE INTENTIONS

asgami putri

- Pascasarjana Universitas Muhammadiyah Malang, Indonesia

Jabal Tarik Ibrahim

- Universitas Muhammadiyah Malang, Indonesia

adi sutanto

- Universitas Muhammadiyah Malang, Indonesia

*Asgami Putri

- Universiras Lancang Kuning, Indonesia

Dedi Zargustin

- Universitas Lancang Kuning, Indonesia

Desma Harmaidi - Universitas Lancang Kuning, Indonesia

under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:

Abstract

This study aims about points to analyze buyer behavior in selecting hydroponic vegetable items. The test comprised of 100 respondents who had acquired hydroponic vegetables. The investigation was conducted utilizing Basic Condition Modeling (SEM) based on fluctuation, particularly the Fractional Slightest Squares (PLS) approach.
The result about show that cost emphatically impacts acquiring choices, item quality emphatically influences buyer characteristics, and customer taste incorporates a positive affect on acquiring choices for hydroponic vegetables. On the other hand, the connections between cost and customer characteristics, item quality and obtaining choices, customer characteristics and acquiring choices, customer taste and buyer characteristics, patterns and obtaining choices, and patterns and shopper characteristics were found to be negative or not measurably noteworthy, showing no significant impact on the choice to buy hydroponic vegetables

Fulltext Email colleagues

Keywords: urban culture, marketing strategy, supermarket

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 10, No 1 (2026): Maret 2026

Ariadi Yudi, B., Relawati, R., Szymoniuk, B., & Khan, W. A. (2021). The Factors Influencing Purchase and Willingness to Pay for Organic Vegetables. Sarhad Journal of Agriculture, 37(Special Issue 1), 207–218. https://doi.org/10.17582/journal.sja/2022.37.s1.207.218
Bhattarai, K. (2019). Consumers’ willingness to pay for organic vegetables: Empirical evidence from Nepal. Economics and Sociology, 12(3), 132–146. https://doi.org/10.14254/2071-789X.2019/12-3/9
Faletar, I., Kovačić, D., & Cerjak, M. (2021). Purchase of organic vegetables as a form of pro-environmental behaviour : Application of Norm Activation Theory Kupnja ekološkog povrća kao oblik pro-okolišnog ponašanja : Primjena teorije aktiviranja normi. Journal of Central European Agriculture, 22(1), 211–225
Handranata, Y. W., Dewi, & Murbarani, K. (2019). Factors that influence actual buying behavior of organic food products in Indonesia. International Journal of Engineering and Advanced Technology, 9(1), 1931–1938. https://doi.org/10.35940/ijeat.A1070.109119
Iocola, I., Campanelli, G., Diacono, M., Leteo, F., Montemurro, F., Persiani, A., & Canali, S. (2018). Sustainability assessment of organic vegetable production using a qualitative multi-attribute model. Sustainability (Switzerland), 10(10). https://doi.org/10.3390/su10103820
Kusno, K., Natawidjaja, R. S., Sulistyowati, L., & Saefudin, B. R. (2021). Analisis Faktor Yang Mendasari Harapan Konsumen Terhadap Atribut Produk Beras. Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 7(2), 1461–1473
Lestari, W. P. (2016). Analisis Faktor-Faktor yang Mempengaruhi Konsumsi Rumah Tangga PNS Guru SD di Kecamatan Kotaanyar Kabupaten Probolinggo. Jurnal Ilmiah Mahasiswa FEB, 4(2), 1–11
Muhtarom, A., Syairozi, M. I., & Rismayati, R. D. (2022). Analisis Citra Merek, Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Dimediasi Minat Beli. Derivatif: Jurnal Manajemen, 16(1), 36–47. https://fe.ummetro.ac.id/ejournal/index.php/JM/article/view/749
Ng, P. Y., Dayan, M., & Di Benedetto, A. (2019). Performance in family firm: Influences of socioemotional wealth and managerial capabilities. Journal of Business Research, 102(May), 178–190. https://doi.org/10.1016/j.jbusres.2019.05.026
Pekanbaru, B. K. (2024). Pekanbaru Dalam Angka
Poyearleng, C., Kai, Z., Shahriar, S., & Reakine, O. P. S. (2019). Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR. Open Journal of Social Sciences, 07(02), 199–215. https://doi.org/10.4236/jss.2019.72017
Putri, A., Tarik Ibrahim, J., Sutanto, A., Syafrani, S., Yudi Ariadi, B., Baroh, I., Relawati, R., Burlakovs, J., Hawayanti, E., Utami Lestari, S., Rosa, I., Rizal, M., Marhani, M., Yasid, H., Ekawati, I., & Agung Pakarti, T. (2023). Buyer Decisions on Hydroponic Vegetable Products. E3S Web of Conferences, 374. https://doi.org/10.1051/e3sconf/202337400005
Riau, B. P. (2024). Riau Dalam Angka. BPS Provinsi Riau
Srinieng, S., & Thapa, G. B. (2018). Consumers’ perception of environmental and health benefits, and consumption of organic vegetables in Bangkok. Agric. Food Econ, 6(5), 1–17. https://doi.org/https://doi.org/10.1186/s40100-018-0100-x
Sugiyono, S. (2018). Metode Penelitian Manajemen (6th ed.). AlfaBeta
Surya, P., & Aroquiaraj, I. L. (2019). Performance Analysis of K-Means and K-Medoid Clustering Algorithms Using Agriculture Dataset. Journal of Emerging Technologies and Innovative Research (JETIR), 6(1), 539–545
Zhang, B., Z. Fu, J., Huang, J. W., & Xu, S. (2018). Consumers’ perceptions, purchase intention, and willingness to pay a premium price for safe vegetables: A case study of Beijing, China conventional vegetable. Journal Clean Product, 197, 1498–1507. https://doi.org/https://doi.org/10.1016/j. jclepro.2018.06.273
Zhou, J., Liu, Q., Mao, R., & Yu., X. (2017). Habit spillovers or induced awareness: Willingness to pay for eco-labels of rice in China. Food Policy, 71 (C), 62–73. https://doi.org/https://doi.org/ 10.1016/j. foodpol.2017.07.006

Last update:

No citation recorded.

Last update:

No citation recorded.

under http://creativecommons.org/licenses/by-sa/4.0.

Starting from 2021, the author(s) whose article is published in the Agrisocionomics journal attain the copyright for their article. By submitting the manuscript to Agrisocionomics, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

Their article is original, written by the mentioned author(s),
Has never been published before,
Does not contain statements that violate the law, and
Does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal.

If the article was prepared jointly by more than one author, each author submitting the manuscript warrants that they have been given permission by all co-authors to agree to copyright and license notices (agreements) on their behalf, and agree to notify the co-authors of the terms of this policy. Agrisocionomics will not be held responsible for anything that may arise because of the writer's internal dispute. Agrisocionomics will only communicate with correspondence authors.

Authors should also understand that once published, their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available. The license of published articles (and additional data) will be governed by the Creative Commons Attribution license as currently featured on the Creative Commons Attribution-ShareAlike 4.0 International License. Agrisocionomics allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Agrisocionomics to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.