ANALYSIS OF REGIONAL SUPERIOR PRODUCT STUDY OF PENUKAL ABAB LEMATANG ILIR DISTRICT, SOUTH SUMATERA

Megawati Simanjuntak; Nurazizah Aprilia; Farhah Azizah Salsabila; Deasy Rossalia; Rumbiati Rumbiati

doi:10.14710/agrisocionomics.v9i1.24028

DOI: https://doi.org/10.14710/agrisocionomics.v9i1.24028

ANALYSIS OF REGIONAL SUPERIOR PRODUCT STUDY OF PENUKAL ABAB LEMATANG ILIR DISTRICT, SOUTH SUMATERA

*Megawati Simanjuntak

- Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, Bogor, West Java, Indonesia, Indonesia

Nurazizah Aprilia - Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, Bogor, West Java, Indonesia, Indonesia

Farhah Azizah Salsabila - Department of Forest Resources Conservation and Ecotourism, Faculty of Forestry and Environment, IPB University, Bogor, West Java, Indonesia, Indonesia

Deasy Rossalia - Regional Research and Development Agency Pali Regency, Penukal Abab Lematang Ilir, South Sumatera, Indonesia, Indonesia

Rumbiati Rumbiati - Department of Management, Faculty of Economics and Business, Institut Rahmaniyah Sekayu, Penukal Abab Lematang Ilir, South Sumatera, Indonesia, Indonesia

BibTex Citation Data :

@article{Agrisocionomics24028,
    author = {Megawati Simanjuntak and Nurazizah Aprilia and Farhah Salsabila and Deasy Rossalia and Rumbiati Rumbiati},
    title = {ANALYSIS OF REGIONAL SUPERIOR PRODUCT STUDY OF PENUKAL ABAB LEMATANG ILIR DISTRICT, SOUTH SUMATERA},
    journal = {Agrisocionomics: Jurnal Sosial Ekonomi Pertanian},
  volume = {9},
    number = {1},
    year = {2025},
    keywords = {AHP, MSMEs, PALI Regency, superior products, TOPSIS},
    abstract = { This study aims to identify and evaluate the superior regional products of Penukal Abab Lematang Ilir (PALI) Regency, South Sumatera, using the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The primary problem addressed is the need for a structured approach to prioritize regional products based on key criteria. The study evaluates five products: Sagarurung, Jengkol Chips, Aluminum Crafts, Bumi Ayu Temple, and Batik PALI, across criteria including economic contribution, price, market potential, socio-cultural value, and product uniqueness. The AHP method was used to determine the weight of each criterion, revealing that economic contribution was the most significant (0.262), followed by price (0.236). The TOPSIS method then ranked Sagarurung as the highest-performing product with a preference value of 0.823, indicating its strong economic impact and market potential. Batik PALI followed with a preference value of 0.551, excelling in uniqueness and socio-cultural value. The results suggest that while Sagarurung and Batik PALI are the leading products, others like Aluminum Crafts, Jengkol Chips, and Bumi Ayu Temple require targeted improvements to enhance their competitiveness. The study concludes by recommending focused strategies to optimize the development of these products, leveraging their strengths and addressing identified weaknesses. },
   issn = {2621-9778},   pages = {98--109}  doi = {10.14710/agrisocionomics.v9i1.24028},
    url = {https://ejournal2.undip.ac.id/index.php/agrisocionomics/article/view/24028}
}

Citation Format:

Abstract

This study aims to identify and evaluate the superior regional products of Penukal Abab Lematang Ilir (PALI) Regency, South Sumatera, using the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The primary problem addressed is the need for a structured approach to prioritize regional products based on key criteria. The study evaluates five products: Sagarurung, Jengkol Chips, Aluminum Crafts, Bumi Ayu Temple, and Batik PALI, across criteria including economic contribution, price, market potential, socio-cultural value, and product uniqueness. The AHP method was used to determine the weight of each criterion, revealing that economic contribution was the most significant (0.262), followed by price (0.236). The TOPSIS method then ranked Sagarurung as the highest-performing product with a preference value of 0.823, indicating its strong economic impact and market potential. Batik PALI followed with a preference value of 0.551, excelling in uniqueness and socio-cultural value. The results suggest that while Sagarurung and Batik PALI are the leading products, others like Aluminum Crafts, Jengkol Chips, and Bumi Ayu Temple require targeted improvements to enhance their competitiveness. The study concludes by recommending focused strategies to optimize the development of these products, leveraging their strengths and addressing identified weaknesses.

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Keywords: AHP, MSMEs, PALI Regency, superior products, TOPSIS

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In Vol 9, No 1 (2025): March 2025

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