skip to main content

MARKETING STRATEGY FOR DELTA KAYAN FOOD ESTATE DEVELOPMENT IN BULUNGAN DISTRICT, NORTH KALIMANTAN PROVINCE

*Puteri Aprilani  -  Department of Agricultural Social Economics, Faculty of Agriculture, Gadjah Mada University, Yogyakarta, Indonesia, Indonesia
Masyhuri Masyhuri  -  Department of Agricultural Social Economics, Faculty of Agriculture, Gadjah Mada University, Yogyakarta, Indonesia, Indonesia
Suhatmini Hardyastuti  -  Department of Agricultural Social Economics, Faculty of Agriculture, Gadjah Mada University, Yogyakarta, Indonesia, Indonesia
Open Access Copyright 2023 Agrisocionomics: Jurnal Sosial Ekonomi Pertanian under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

Bulungan Regency, which is located in North Kalimantan, is one of the areas chosen by the government to be an area for the use of tidal swampland for rice cultivation because the area of swampland owned is quite as large as 50 hectares of the area named Delta Kayan Food Estate. However, in its implementation, farmers have obstacles to market the rice harvest they produce. This research was conducted to create a strategy for the development of tidal swamp rice produced by Delta Kayan Food Estate. The survey was conducted on 30 purposively selected respondents. The data were collected through interviews with structured questionnaires using the SWOT analysis method and looked at the priority strategies to be carried out using the QSPM analysis. From the results of the SWOT analysis.

Fulltext View|Download
Keywords: development, food estate, swampland

Article Metrics:

  1. David, M. E & David, F. R. (2016). The Quantitative Strategic Planning Matrix : A New Marketing Tool. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2016.1148763
  2. North Kalimantan Provincial Government Agriculture Service. (2017). Delta Kayan Food Estate Master Plan
  3. Eva, A. (2007). Perceptions of Using Internet Applications for Product Marketing for Small and Medium Enterprises. National Seminar on Information Technology Applications. https://journal.uii.ac.id/Snati/article/viewFile/1719/1500
  4. Gurel, E., & Merba TAT. (2017). SWOT Analysis:A Theoretical Review. The Journal of International Social Research, 10(51), 995–1005. https://doi.org/10.1038/132817a0
  5. Mulyani, S., Putri, FM, Andoko, BW, Akbar, P., & Novalia, S. (2020). The Impact of Infrastructure Development on Food Security Conditions in Indonesia (Case Study of Bali Province). Journal of National Defense, 26(3), 421. https://doi.org/10.22146/jkn.60703
  6. Nugraha, BA (2019). Comparison of the Successful Implementation of the Food Independent Village Program in Pulosari Village and Batusari Village, Pemalang Regency. Journal of Politics and Government, 8. https://ejournal3.undip.ac.id/index.php/jpgs/article/view/25050%0A2 September 2022
  7. Nurmawati. (2015). Implementation of Delta Kayan Food Estate (DeKaFE) Development Policy in Tanjung Buka Village, Bulungan Regency
  8. Pribadi, D. (2014). The Effect of Product Quality, Service Quality, Image on Loyalty Through Satisfaction at Sundanese Restaurants in Jakarta. Journal of Service Management and Marketing, 7(1), 177. https://doi.org/10.25105/jmpj.v7i1.526
  9. Rakhman, A., & Rahayu, TSM (2017). The Influence of Product Quality, Promotion and Price on Purchasing Decisions of Car Audio Variations at Subur Audio Workshop Purwokerto. XVII(1), 33–41
  10. Suriadi, A., J. Kundjono, & Osnidar. (2010). The Role of Road Infrastructure on Social and Economic Dynamics in the Indonesian Border Area of Papua New Guinea. Sosek Public Works, 2(1), 21–36. http://jurnalalsosekpu.pu.go.id/index.php/sosekpu/article/viewFile/121/91
  11. Untari, D., & Fajariana, DE (2018). Marketing Strategy Through Instagram Social Media (Descriptive Study on the @Subur_Batik Account). Widya Cipta, 2(2), 271–278. http://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta

Last update:

No citation recorded.

Last update:

No citation recorded.