skip to main content

Identifikasi Faktor-Faktor Penyebab Penurunan Aktivitas Perdagangan Mebel di Koridor Jalan Soekarno Hatta Kabupaten Jepara

*Divya Liantina  -  Departemen Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro, Semarang, Indonesia
Samsul Ma'rif  -  Departemen Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro, Semarang, Indonesia
Open Access Copyright (c) 2016 Jurnal Wilayah dan Lingkungan

Citation Format:
Abstract

The spatial use in Jepara District is dominated by the local export-oriented furniture industries. Soekarno Hatta corridor functions as furniture showrooms but in fact, its functionality was decreasing because many were closed down. The study aims to identify the causing factors related to functional downgrade of the area to perform as a furniture trade area.The study employed a qualitative approach with descriptive, scoring, and mapping analyses. The results showed that the dominant causing factor wastrading shift to online marketing, direct purchase to the furniture craftsmen, and seasonal school holiday and Eid al-Fitr celebration. It indicates that the functioning of certain trading area is influenced by product marketing medium, consumers' product awareness, and the purchasing power parity of the consumers.

Fulltext View|Download
Keywords: export; land use; marketing

Article Metrics:

  1. Baviera-Puig, A., Buitrago-Vera, J., & Mas-Verdu´, F. (2012). Trade areas and knowledge-intensive services: the case of a technology centre. Management Decision, 50(8), 1412-1424. doi: 10.1108/00251741211262006
  2. Bishop, K. R. (1989). Desigining urban coridors. Washington DC: American Planning Asociation
  3. Butler, R. W. (1980). The tourism area life cycle. Canada: Chanel View Publication
  4. Grewal, D., Levy, M. & Kumar, V. (2009). Customer experience management in retailing: An organizing
  5. framework. Journal of Retailing, 85(1), 1-14. doi: 10.1016/j.jretai.2009.01.001
  6. Indrajit, R. (2012, October 21). Membandingkan Pasar Konvensional dan Digital. Retrieved from http://dosen.narotama.ac.id/wp-content/uploads/2012/01/MEMBANDINGKAN-PASAR-KONVENSIONAL-DAN-DIGITAL.pdf
  7. Joscon, N. (1999). How to develop your marketing plan: A forty part workshop. Retrieved from http://linzl.net/biz/mkpl.html
  8. Kotler, P., & Scheff, J. (1997). Standing room only: Strategis for marketing the performents art. Boston: Harvard Bussines School Pers
  9. Li, Y., & Liu, L. (2012). Assessing the impact of retail location on store performance: A comparison
  10. of Wal-Mart and Kmart stores in Cincinnati. Applied Geography, 32, 591-600. doi: 10.1016/j.apgeog.2011.07.006
  11. Mersey, R. D., Malthouse, E. C., & Calder, B. J. (2010). Engagement with Online Media. Journal of Media Business Studies, 7(2), 39-56. doi: 10.1080/16522354.2010.11073506
  12. Reinartz, W. J., & Kumar, V. (1999). Store-, market-, and consumer-characteristics: The
  13. drivers of store performance. Marketing Letter, 10(1), 5-22. doi: 10.1023/A:1008011622335
  14. Shihab, R., & Sampurna, Y. (2014). Meningkatkan pemasaran mebel kayu secara online melalui strategi e-bussines bagi Asosiasi Pengrajin Kecil Jepara (APKJ). Jakarta: Universitas Indonesia
  15. Turhan, G., Akalin, M., & Zehir, C. (2013). Literature review on selection criteria of store location
  16. based on performance measures. Procedia-Social and Behavioral Science, 99, 391-402. doi: 10.1016/j.sbspro.2013.10.507
  17. Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66-79

Last update:

No citation recorded.

Last update:

No citation recorded.